Audi celebrates the legacy of quattro from rally racing to the all-new Audi Q7 in new campaign

• All-new Audi Q7 family launches with Performance Runs in the Family, highlighting quattro’s evolution from rally racing innovation to defining Audi technology   
• New campaign films feature rally legend Michèle Mouton at Pikes Peak, site of her historic 1985 victory
• All-new Audi Q7 and SQ7, on sale now, bring the performance, confidence and capability of quattro to a new generation of drivers

RESTON, Va., Nov. 9, 2026 – Audi of America today launched Performance Runs in the Family, a new campaign for the all-new Audi Q7 family that celebrates the legacy of quattro, one of the defining technologies in Audi’s history. Through the story of rally legend Michèle Mouton and her return to Pikes Peak more than 40 years after her landmark 1985 victory, the campaign connects a pivotal moment in the brand’s motorsport history with the technology’s continued influence today.

Filmed on location in Colorado, the campaign is anchored by two films set against the backdrop of Pikes Peak. The hero television spot follows Mouton as she returns to the mountain alongside her family, blending archival footage with present-day scenes as a new generation experiences the confidence, capability and performance of quattro all-wheel drive in the Audi SQ7.

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