Classic Fjällräven. Made for today.

Heritage style. Everyday function.

Meet the Vardag family

Inspired by classic Fjällräven designs and updated for modern life, Vardag combines timeless silhouettes, durable materials, and everyday versatility. From iconic fabrics like G-1000 to comfortable organic cotton, these are pieces you’ll reach for season after season.

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Vardag Bucket Hat

Timeless style and sun protection in G-1000 with a built-in sweat band.

Vardag Bucket Hat

Timeless style and sun protection in G-1000 with a built-in sweat band.

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Vardag Relaxed Trousers

A summer essential in a loose fit and durable G-1000, adaptable with Greenland Wax.

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Vardag Relaxed Trousers

A summer essential in a loose fit and durable G-1000, adaptable with Greenland Wax.

Vardag Vindby Jacket

Lightweight, practical, and packable wind jacket in a waxed cotton blend.

Vardag Vindby Jacket

Lightweight, practical, and packable wind jacket in a waxed cotton blend.

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Vardag Pocket Small

Handy crossbody bag with zipper pockets, perfectly sized for essentials.

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Vardag Pocket Small

Handy crossbody bag with zipper pockets, perfectly sized for essentials.

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