Hi Friend!

The holiday season is officially in motion, so here is a little recap of what we’ve been up to: our Black Friday schedule, our new shimmer lip balms, and why Soft-Glow Illuminator is a bigger bottle at a lower price.

1. Our new shimmer lip balms are here to add a little whimsy. Get all three new shades of Ceramide Lip Blur Balm together in one kit.

   • Be Dazzling (clear with pink shimmer), Be Rosy (dusty rose shimmer), and Be Luminous (lavender pink shimmer).

   • Shimmer Lip Balm Kit ($30, $36 value): SHOP THE KIT

2. Why we’re okay being the tortoise: We’re not usually the first to use a new ingredient, the first to launch a new product, or the fastest to try a trend, and we’re okay with that.

   • Our product development process takes time on purpose. It includes internal tests, external tests, clinicals for efficacy, clinicals for sensitive skin, and more. Fun fact: we now test over 100 community members per product before we approve a formula!

   • We value our core product philosophy more than newness: creating products at accessible prices that perform and help sensitive skin feel good.

   • Take BEMT, the brand new SPF filter. We’ve been working on our formula for well over a year, and we need time to perfect it. PDRN is another one we’re paying attention to, just not rushing to launch. There’s also so much we can do with ingredients we already know and love, like Ceramides, Electrolytes, Glycerin, Peptides, and Beta-Glucan.

   • We’d rather take our time making something we genuinely believe in, especially for the sake of sensitive skin. That’s how we create a longstanding customer community, the only race worth winning in our books.

3. Black Friday is coming up and we can’t wait for you to shop our deals. We love being able to offer discounts on our products and this year we will be giving you 25% off everything, plus for the first time ever, an extra-special gift with purchase unlike anything we’ve done before, only during our Black Friday, Cyber Monday sale.

Thanks for taking your time to read our updates each week. Your support means the world to us and we can’t wait to share more about our Black Friday deals, especially our extra special gift with purchase. 

💛 team cocokind