I was just down at the warehouse, checking on our robots and poking around at what's new this week.

A few quick highlights before you head into your weekend.

Ciele's hat drop is really good.

Normally I'd be steering you toward a Feed hat. But Ciele's latest drop caught my eye and I have to give credit where it's due.

New limited edition colors, some fun new styles, and their race day hats in particular are worth a look.

The Feed Ice Hat IS HERE.

I've been waiting on this one all summer.

It was actually developed by one of our pro triathletes to keep himself cool racing Kona. You fill the top with ice, cinch it down, and as it melts it cools the top of your head.

It works. And it stays put — no sliding around while you move.

Is it the most fashionable thing you'll wear? No. But who cares if you are staying cool while you are putting some time into your competitors. 

Shop Feed Ice Hat Here.

Build your own SiS gel bundle.

If you live on SiS gels, we built something for you on the site — a way to make your own SiS bundle.

Here's the part I like: the more gels you add, the bigger the savings. 

Ascent just launched hydration.

You probably know Ascent from their protein. Now they've got a hydration mix, in strawberry lemonade and passion fruit.

It's light, with a full electrolyte profile to actually rehydrate you. My favorite part is the real cane sugar — it helps your gut absorb the electrolytes faster. No artificial sweeteners.

My breakout product of the last 30 days: the Garmin CIRQA Smart Band.

Think Whoop, without the subscription.

It's seamless — no screen, no distraction. Just 24/7 health monitoring with up to 10 days of battery on a charge.

If you've wanted Garmin's tracking without a watch face pulling your attention all day, this is it.

That's what I've got this week. Let me know if you try any of them.

Enjoy your weekend.

Founder
The Feed.