Hey there,

Welcome to Patreon! 🎉 We're so glad you're here! My name is Blair, and I support creator education here at Patreon. Yes, I'm a real human!

Over the next few weeks we'll send a few resources to help you get started and maximize the value of your Patreon. We've put all of this together in one handy spot: your Launch collection on Patreon for Creators. It has videos, downloadable resources, and examples galore.

Before you set up a single tier or hit publish, there's one thing that makes everything else easier: getting clear on your idea.

A lot of creators jump in and then realize halfway through that they're not sure what they're offering. Sound familiar? No worries — that's exactly what this first post helps you sort out.

• Who's it for? Be specific — superfans, curious newcomers, your tight-knit community?
• What will they get? Exclusive posts, behind-the-scenes access, live hangouts?
• Why does it matter? What makes your Patreon worth joining now?

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That pitch is your foundation — it shapes everything from your page design to how you talk about Patreon across platforms.

→ Download the Audience + Pitch Worksheet and craft your pitch today.

Chat soon,
Blair

P.S. — if you need any help along the way, you can write to our award-winning support team here.

(Replies to this email aren't monitored — sorry, I'm just one person!)