Endurance sports got really fast this year.

🇫🇷 Demi Vollering won her second Tour de France Femmes fueling at 110g of carbs an hour. Shop the Demi Vollering Tour Pack — the exact Maurten mix behind the win.

🏃 Josh Kerr broke a one-mile record that stood for 27 years.

🇰🇪 Sebastian Sawe became the first person to run a sanctioned marathon under two hours. Shop the Sebastian Sawe 1:59 Marathon Pack built around his high-carb approach.

Right behind him in his marathon debut: Yomif Kejelcha, fueled by the London 2026 SANTAMADRE Pack, with the km-by-km schedule built in.

Different sports, same pattern: more carbs during the effort, a buffer before it gets hard, and real recovery between sessions. Fueling isn't just about avoiding the bonk anymore. It's a performance lever — as trainable, and as decisive, as any other part of an athlete's preparation.

Here's what that means and how to start:

1. More carbs

90–120+ grams of carbs per hour is becoming the new baseline.

Sawe ran London at roughly 115g per hour. Vollering held 110g an hour across nine straight stages. 

SiS Beta Fuel Gel delivers 40g per gel using a 1:0.8 maltodextrin-to-fructose ratio, feeding two separate absorption pathways at once so more carbs get used instead of sitting in your gut. Right now, save up to 23% on Beta Fuel gels.

2. Buffer before the hard part

There are a lot of products out there that claim they boost performance. Bicarb isn't one of them — there is zero question it will help you go faster. Bicarb (yes, the same sodium bicarbonate sitting in your fridge) is a potent buffering agent: as your legs get more acidic from hard efforts, it neutralizes that acid.

What you feel is less burning, so you can push harder, deeper into the race. Even the IOC recognizes it as one of the most effective performance boosters available.

Maurten Bicarb is the OG of this wave. Bicarb used to wreck stomachs more often than it boosted performance — Maurten's hydrogel is what changed that. Take it about 3 hours before a hard effort. If you want the best possible stomach protection, this is your choice.

SantaMadre Unusual Nitrous is the wildcard. It's not just bicarb — it combines bicarb with nitrates (the beet-juice effect) and anti-inflammatory polyphenols in one drink mix, with a 3-day loading protocol for maximum benefit.

3. Recovery

The fastest athletes treat recovery as part of the workout — it starts the moment the hard effort ends. Two highlights:

Enervit Magic Cherry is the mystery dark bottle you've seen Tadej Pogačar drinking the moment he crosses a finish line. It's one of the most potent tart cherry extracts we've found — 300mg of polyphenols per sachet, zero sugar — and it goes to work on the oxidative stress and inflammation a taxing effort leaves behind.

Foundation covers the daily side. It's the five things an athlete should be taking every day — creatine, collagen, recovery peptides, gut support, taurine — in one single-serving pouch instead of five tubs on your counter. The best recovery supplement is the one you actually take every day, and Foundation makes consistency the default.

- The Feed.