Here's why Honey Bun is always sold out.

Hey friend, want to know the #1 complaint we hear about Honey Bun?

“Why is it always sold out?”

Honestly, we’ll take that as a compliment.

But there’s a reason it can be a little hard to keep on the shelves.

It starts with the honey that makes this gum taste so dang good...

Honey Bun is made with real Manuka honey, which comes from remote areas of New Zealand.

And Manuka bushes have a very short flowering season, peaking around December.

That makes Manuka honey naturally limited, and definitely not something we can just order by the truckload whenever we feel like it.

Then there’s everything else that goes into making Honey Bun...

At Nathan & Sons, we don't just throw an ingredient into a gum formula and call it a day.

We test for flavor.
We test for stability.
We test the chew.

And we make sure the finished product actually delivers the experience we want you to have.

Honey Bun passed all of those tests.

Then you guys proceeded to absolutely destroy our inventory. 😂

When we discontinued it last spring, the final batch sold out in DAYS.

So when we decided to bring this fan favorite back for fall, we made another limited batch.

And if history repeats itself...

It probably won't stay in stock for long.