|
Hi, Big week. Let’s get into it. 1. The whispers of summer are here. Every few years something comes along that is clearly a revolution. In my 15 years focused on athlete fueling, I haven’t seen a development as profound as this one. I’ve been on the sidelines of bringing this new fuel to market for two years. Today is the day. Maurten, ketones, bicarb, nitric oxide: all real discoveries. But each was a better version of something we already understood. This one hid in plain sight. Lactate, the thing you’ve blamed for the burn in your legs since your first hard interval, isn’t a waste product. It’s a fuel your muscles burn when you push hard, and for the first time, you can drink it. Here’s why that matters: your gut caps how much glucose and fructose you can absorb per hour. Lactate takes its own pathway, on top of your carbs, and your muscles put it to work in 15 minutes instead of glucose’s 45. When you’re fading on a climb or in the last hour of a race, 45 minutes is too long to wait. I’ll make a bold prediction: within a few years, every carb/gel/fueling company will be racing to add lactate. We won’t talk about 2:1 glucose-to-fructose ratios anymore. We’ll talk about three-source fueling, the third being lactate. Today you can get the original: Enervit’s Lactate Mix, created with Prof. George Brooks and Dr. Iñigo San Millán, raced by Tadej Pogačar to his fifth Tour de France, and exclusively at The Feed. Quick note, Everett called it a Gel, but it is really a liquid in a pouch that you add to a bottle with some water. How to use it: squeeze one pouch into a 500-750ml bottle, shake, and sip through your hardest hour. That’s 90g of carbs plus 10g of lactate. You can sip it straight, but fair warning, it’s salty. One pouch per day (it carries 2,050mg of sodium). I have 30,000 gels. They’ll go fast. On Monday I’m sending a full deep dive: my visit to Brooks’ Berkeley lab, the isotope testing, and how I’m using it on runs and rides. But I wouldn’t wait if you want this supporting your fall and winter training. Shop the Lactate Mix 2. Would you spend $399 on the optimal daily protocol? Do you take a daily supplement routine? And are you sure it’s the right stuff? If you’re going to show up consistent every morning, the supplements should be worth the effort. So I built The Optimal Daily Protocol — everything an active adult needs to build strength and fitness, covered. The protocol includes everything you need for optimizing your energy, recovery, performance, and hormone and immune support this winter: 16 capsules for men (12 for women) taken every day. It is expensive and for those looking to cover everything and have only the best of the best.Could you get a blood test and fine-tune further? Yes. Those blood test recommendations (say Iron or more B12) will all be incremental to this protocol. Follow the link to see how each piece of the protocol benefits you. There’s a male and female version. I’m giving you 25% off your first month, so you save $100 on your first month for $299 ($232 for the Female Protocol). Get the Optimal Daily Male Protocol Get the Optimal Daily Female Protocol 3. Funnel Vision. I fell in love with the handheld run flask made by HydraPak. It’s the easiest way to carry 500ml of electrolytes, high-carb mix, or 90g of carbs and lactate (see #1) on a run. The way it molds to your hand, you forget it’s there. The problem: filling the damn thing. I got powder everywhere, every time. So I found all of us a solution. It’s the most practical thing we’ve come up with at The Feed, and I call it the Funnel. Premium priced at $2.50. It collapses flat, it’s dishwasher safe, and you can laugh, but it took us 10 prototypes to get the bottom opening perfect and clump-free. Never spilling powder again: priceless. Get the Feed Funnel 4. Creatine is a consistency game. Here’s the truth about creatine: the brand matters less than the streak. It only works if you take it every single day, and every missed day sets you back. So the real question isn’t which creatine. It’s which creatine you’ll actually take daily through January. For most of us, that hasn’t been the clumpy powder waiting in the shaker. Which is why last week I brought you The Feed Lab Creatine Chews, and they became our top-selling product this week. Each one is exactly 1g. I count out my 10 on my desk (I used to do 5) and treat myself while the AI is cogitating, or some other term I had never heard before. :-) That’s the whole trick. When your creatine is something you look forward to, consistency stops being discipline and starts being a treat. Why chews and not gummies? Gummies taste good too, but they’re made with water and heat, and creatine breaks down in both. That’s why independent testing keeps catching gummies with a fraction of the dose on the label. A chew keeps the taste and the dose: the 1g on the label is 1g in your mouth. Shop The Feed Lab Creatine Chews 5. The Boottle Crew is thirsty. Our Halloween bottles are here, free with any order over $75, and whoever named them deserves a raise. Meet the crew: the Tour de Gauze Mummy (aero, technically), the Post Workout Potions Witch (her recovery brew is strictly proprietary), the Dig Deep Zombie (knows a thing or two about clawing out of a hole), the Nightfall Ultra Dracula (has never once made the 6 a.m. group run), and the Midnight Mileage Werewolf (logs his biggest weeks around the full moon). Then there’s the Creaky Boned Skeleton, the most popular of the bunch so far. Apparently we all feel seen. They’re limited edition and free for you. When they’re gone, they’re back in the crypt until next year. Pick your Boottle Have a great Sunday, - Matt Founder The Feed. |