Hey friend,
It's hard to believe we're only halfway through the year.
Because 2026 has already been a busy one around here.
Back in January, Nathan & Sons was mostly known for remineralizing gum.
This year we expanded into oral care.
And we doubled down on our belief that oral care doesn't need to be packed with artificial fillers, harsh chemicals, and ingredients nobody can pronounce.
Then we did something completely different.
We launched our very first energy product.
Uprising Energy Gum.
A project that had been sitting on the whiteboard for a long time finally became reality.
Turns out a lot of people were looking for a cleaner way to get caffeine.
We also left the office.
Way, way behind.
This spring I headed to Alaska to spend time foraging and exploring some of the wild places that continue to inspire our products.
One of the coolest parts of running Nathan & Sons is that so much of what we create starts outdoors.
Not in a conference room.
Not in a focus group.
But in forests, mountains, and places where people have been using natural ingredients for generations.
We also launched our newest seasonal flavor:
Tropic Twist. 🌴
A tropical blend of guava and citrus that quickly became one of our fastest-selling flavor releases ever.
And somewhere along the way, we also got the opportunity to collaborate with an Olympic athlete.
Which was not something I had on my 2026 bingo card.
When I look back at the last six months, the products are exciting.
But honestly, that's not what stands out most.
What stands out is you.
Every order.
Every review.
Every email reply.
Nathan & Sons is still a small company.
We're still making products we genuinely want to use ourselves.
And none of this happens without customers who believe there should be better options than the status quo.
So thank you for supporting us, and for making 2026 our most exciting year yet.
-Nate
