# Inbox Archive

> A free, searchable gallery of real marketing emails from 139 brands (2984 campaigns and counting): the actual HTML, captured from the inbox and organized by brand, campaign type, email service provider (ESP) and tracking tech. A swipe file and reference for email marketers, with detected data on the tools brands send with that isn't available anywhere else.

## Start here
- [Email marketing insights](https://inboxarchive.org/insights): Aggregate, quantified stats on ESP usage, tracking/personalization tech, campaign-type mix and promo-code prevalence across every archived brand, measured from real sends, not surveys.

## Browse the data
- [Campaign gallery](https://inboxarchive.org/emails): Every archived email, filterable by brand, type, provider, tracking, promo code and more.
- [Brands](https://inboxarchive.org/brands): Each brand with its campaigns and detected ESP/tracking stack.
- [Campaign types](https://inboxarchive.org/categories): Emails by purpose: welcome, promotion, newsletter, abandoned cart, product launch and more.
- [Email service providers](https://inboxarchive.org/esps): Which ESP each brand actually sends with (Klaviyo, Salesforce Marketing Cloud, Braze, Mailchimp, and others).
- [Tracking tech](https://inboxarchive.org/tracking): Analytics, personalization and ad pixels detected in emails.
- [Industries](https://inboxarchive.org/industries): Brands and their campaigns grouped by industry.
- [Promo codes](https://inboxarchive.org/coupons): Live discount codes spotted in campaigns.

## Most-archived brands
- [Restoration Hardware](https://inboxarchive.org/brands/restoration-hardware)
- [Pottery Barn](https://inboxarchive.org/brands/pottery-barn)
- [7 For All Mankind](https://inboxarchive.org/brands/7-for-all-mankind)
- [West Elm](https://inboxarchive.org/brands/west-elm)
- [Dick's Sporting Goods](https://inboxarchive.org/brands/dicks-sporting-goods)
- [CookUnity](https://inboxarchive.org/brands/cookunity)

## Top campaign types
- [Promotions & Sales](https://inboxarchive.org/emails?category=promotion)
- [Product Showcase](https://inboxarchive.org/emails?category=product_showcase)
- [Product Launches](https://inboxarchive.org/emails?category=product_launch)
- [Welcome & Onboarding](https://inboxarchive.org/emails?category=welcome)
- [Newsletters](https://inboxarchive.org/emails?category=newsletter)
- [Holiday & Seasonal](https://inboxarchive.org/emails?category=holiday)

## How the data is produced
Every figure and example comes from real captured emails. The ESP is detected from message headers and sending infrastructure; tracking and personalization tech from asset and click domains in the HTML; campaign type and promo codes from the email content. Figures refresh as new mail is archived.

## More
- [New-campaign RSS feed](https://inboxarchive.org/feed.xml)
- [Sitemap](https://inboxarchive.org/sitemap.xml)