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Beauty & Personal Care email examples

Campaigns from skincare, cosmetics and personal care brands. See how they explain a formula, launch a shade or product, and build routine and repeat purchase through email.

154 campaigns. Real HTML emails, captured from the inbox.

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Sol De Janeiro Aug 17, 2026

NEW INTENSE PERFUME MIST. AUGUST 23. 🌅

Join the waitlist

Other Animated
Glossier Aug 17, 2026

Cheek Week ends tomorrow!

Save 20% off all blushes ☁️

Promotions & Sales
WONDERSKIN Aug 16, 2026

💄 Free Lip Stain, on us?

Survive the heat with our secret weapon

Promotions & Sales
Pretty Boy Aug 16, 2026

Why Dermatologists Recommend Pretty Boy

Smarter skincare - get 15% off now.

Promotions & Sales WELCOME15
Sol De Janeiro Aug 16, 2026

The back-to-school lineup

But make it fun

Product Showcase Animated
Harry's Aug 16, 2026

Sweaty? We got just the thing.

Deodorant vs. Antiperspirant? It’s a win, win.

Product Launches
Jones Road Aug 16, 2026

Lash Care in Every Coat

An effortless look. One very thoughtful formula

Other
Pretty Boy Aug 15, 2026

Welcome to Pretty Boy — Skincare That Actually Does Sh*t

Real results. No B.S. Here’s 15% off to start your routine.

Welcome & Onboarding WELCOME15
Sol De Janeiro Aug 15, 2026

The secret to sealing split ends? Sol Seal Technology

You’ve never seen our Leave-In like this.

Promotions & Sales Animated
Jones Road Aug 15, 2026

A Win for Minimalist Mascara Lovers

See why 100% agree

Other
WONDERSKIN Aug 15, 2026

BACK IN STOCK

and selling fast...

Promotions & Sales
Glossier Aug 15, 2026

Our current favorite blush looks

Get them all with 20% off your order!

Transactional
Sol De Janeiro Aug 14, 2026

How do you take your Leite? Tap to find out ✨

Find your milky gourmand fave with a quiz

Product Showcase
WONDERSKIN Aug 14, 2026

40% off ends today

Stain, Line, Shine ✨

Promotions & Sales
Sol De Janeiro Aug 13, 2026

PSA: You’re about to miss two free gifts

Phew, snag them quick.

Promotions & Sales Animated
Jones Road Aug 13, 2026

Introducing: Minimalist Defining Mascara

Definition without the drama

Product Launches
WONDERSKIN Aug 13, 2026

Your lip trio awaits...

40% off!

Promotions & Sales Animated
Glossier Aug 13, 2026

Score 20% off all blushes

Celebrate Cheek Week!

Promotions & Sales
WONDERSKIN Aug 12, 2026

Which one is right for you?

Shop by eye color.

Promotions & Sales
Harry's Aug 12, 2026

Save with our most popular bundles

Shop top-rated favorites

Product Launches
Sol De Janeiro Aug 12, 2026

Extended: Free Body Badalada & Cheirosa 62

Smooth. spritz. stay sunny.

Product Showcase Animated
Jones Road Aug 12, 2026

Something New, Arriving Tomorrow

Less, on purpose

Promotions & Sales
Sol De Janeiro Aug 12, 2026

Oooh, 10% off! What are you getting? 👀​

Can't go wrong with our benefit-packed body cream

Promotions & Sales WELCOME26JJHW49
Glossier Aug 11, 2026

Our blushes are 20% off

Save big during Cheek Week

Promotions & Sales