Promo codes brands put in their emails

How brands discount by email, read from the codes in real campaigns: the patterns they follow, how deep they cut, and how long a code runs.

Usual percent-off code: 10 to 20% where the middle half of brands sit
Typical dollar-off code: $46 the median brand’s usual amount
Typical run of a repeated code: 3 emails over about 4 days
Brands with codes that issue unique ones: 37 of 92 a code per subscriber

Codes in the archive start in May 2026, so every figure here covers campaigns sent since then. 73% of codes with a confirmed offer are percent off rather than dollars off.

How brands use codes

The same code, a bigger number

A code comes back deeper, usually as a sale is extended or ends, so the second email has news the first did not.

Wild Grain SOURDOUGH15 to SOURDOUGH30
Momentous WELCOME10 to WELCOME15
Arnold's Pump Club APC35 to APC50
Hedley & Bennett LD20 to LD25
Nathan & Sons FOREST10 to FOREST15

One code, pushed for weeks

A single code carried by five or more emails: the brand keeps one offer running and changes the email around it.

AG1 BACK2ROUTINE in 18 emails
Wild Grain AUGUST30 in 11 emails
Hedley & Bennett LD20 in 11 emails
Herman Miller HOSTING20 in 9 emails
Drift DRIVEIN10 in 8 emails

And 9 more brands.

A unique code for every subscriber

Each subscriber gets their own code, so it cannot be shared or listed on a coupon site. The codes themselves are not shown here.

Fellow 9 emails
Vivobarefoot 20% off
gorjana 5 emails
Aura Frames $10 off
iRobot In welcome emails

And 32 more brands.

Latest codes

158 codes from 92 brands. A brand’s unique per-subscriber codes count as one.

Brand

10% off · 1 email, Oct 16

The Oodie “👋 Welcome to The Oodie!”
25% off · 1 email, Oct 16

Tommy John “The Most Comfortable Base Layers On The Planet”
Offer not confirmed · 1 email, Oct 16

OLLY PBC “ATTN: Freebies”
$30 off · 1 email, Oct 16

Wild Grain “Your first cozy night in starts here 🍂”
15% off · 7 emails, Oct 8 to Oct 15

Brooklinen “It's NEW. It's SUPER. It's FLUFFY”
15% off · 6 emails, Jun 7 to Oct 15

iRobot “Thinking about Upgrading? Save up to $200 now!”
$25 off · 1 email, Oct 15

Omaha Steaks “You’re not going to miss the Semi-Annual Sale, are you?”
Unique per subscriber
Offer not confirmed · 9 emails, Oct 4 to Oct 14, 2 different codes

Fellow “The coffee maker that thinks like a pour-over”
$500 off · 4 emails, Oct 8 to Oct 14

Herman Miller “Nelson Bubble Lamps: Browse 30 unique shapes”
$100 off · 1 email, Oct 14

YESOUL FITNESS “Build Your Full-Body Workout at Home: Kona-Inspired Training with YESOUL”
15% off · 4 emails, Oct 6 to Oct 14

Vivobarefoot “It’s time to move with feeling”
20% off · 1 email, Oct 14

Vivobarefoot “Going, going…”
10% off · 4 emails, Oct 4 to Oct 13

Fable “Do you love high-performing gear?”
20% off · 9 emails, Sep 29 to Oct 13

Herman Miller “Last day: 20% off select classics”
Unique per subscriber
20% off · 1 email, Oct 13

Vivobarefoot “FLASH SALE! Here’s 20% off”
15% off · 4 emails, Oct 10 to Oct 12

KiwiCo “Final hours to start for $15 1st crate”
Unique per subscriber
Offer not confirmed · 5 emails, Oct 4 to Oct 12

gorjana “Everybody want this”
15% off · 2 emails, Oct 10 to Oct 12

MUJI “Fall Looks Better with 15% Off! 🍁”
$100 off · 1 email, Oct 12

YESOUL FITNESS “YESOUL | Building Endurance for the Chicago Marathon and Beyond”
15% off · 1 email, Oct 12

Momentous “15% Off To Find Your Best Routine”
Free shipping · 4 emails, Sep 27 to Oct 12

Omaha Steaks “10% OFF sitewide & FREE shipping on $99+? Say less!”
5% off · 2 emails, Oct 11 to Oct 12

NordicTrack “Time’s nearly up! Extended Deal Days ends tonight.”
Unique per subscriber
$10 off · 3 emails, Oct 4 to Oct 11

Aura Frames “Your $10 off discount expires at midnight”
20% off · 3 emails, Oct 7 to Oct 11

Hume “Account Alert: Claim Up To $168 Off”
$60 off · 3 emails, Sep 6 to Oct 11

Wild Alaskan Company “How To Build Your Perfect Box Every Time 📦”
10% off · 1 email, Oct 10

ChocZero “Discover Halloween bestsellers and save 10%!”
$5 off · 1 email, Oct 10

Lez at Mid-Day Squares “Real On Day One!”
40% off · 2 emails, Oct 8 to Oct 10

Society6 “40% sitewide ends tonight”
Offer not confirmed · 2 emails, Oct 4 to Oct 9

LOVEVERY “Your Lovevery coupon expires soon”
Offer not confirmed · 2 emails, Oct 8 to Oct 9

Cuts Clothing “Ends Tonight: Up to 60% Off Best Sellers”

Show all 158 codes

Codes by brand

How we read these codes

A code is picked up only when an email names it as one ("use code", "promo code"), and it must carry a digit, which keeps ordinary words out. An offer is shown only when something confirms it: a number in the code itself, or the subject line stating it. A sale's "up to 50% off" is a ceiling, not what a code gives, so it never counts. Otherwise the offer reads "not confirmed" rather than a guess. A code that looks generated for one person (random letters and digits) is shown as a unique per-subscriber code, never the code itself. Everything comes from past campaigns, so any code may have expired.