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Email marketing examples by industry

The same craft looks different depending on what a brand sells. Browse real campaigns by sector to compare how each one writes, designs and paces its email.

For send times and cadence by sector, see the insights report.

Fashion & Apparel

Email campaigns from clothing, footwear and accessory brands: lookbooks, seasonal drops, restocks and sale pushes. Study how fashion brands lead with photography and turn a collection into a reason to open.

2,036 campaigns from 60 brands

Home & Living

Campaigns from furniture, decor, kitchen and household brands. See how rooms and lifestyle imagery carry the sell, and how big-ticket items are promoted over a long consideration window.

1,226 campaigns from 22 brands

E-commerce & Retail

Email from online retailers and marketplaces across categories. The broadest sample in the archive, and a good place to compare promotional cadence, cart recovery and merchandising side by side.

1,176 campaigns from 38 brands

Health & Fitness

Email from fitness, wellness, supplement and healthcare brands. Study how habits are encouraged, programs are sold, and results are shown without overclaiming.

910 campaigns from 29 brands

Food & Drink

Email from food, beverage, grocery and meal delivery brands. Look at how appetite is created on screen, and how recipes, subscriptions and limited runs get promoted.

716 campaigns from 23 brands

Beauty & Personal Care

Campaigns from skincare, cosmetics and personal care brands. See how they explain a formula, launch a shade or product, and build routine and repeat purchase through email.

413 campaigns from 21 brands

Automotive

Email from car makers, dealers, parts sellers and mobility brands. Study how a long, considered purchase is nurtured over time, from first look to service reminders.

249 campaigns from 11 brands

Travel & Hospitality

Campaigns from airlines, hotels, booking platforms and hospitality brands. See how destinations are sold, how fares and availability create urgency, and how trips get confirmed and remembered.

120 campaigns from 6 brands

SaaS & Tech

Campaigns from software and technology companies: onboarding, feature launches, product updates and lifecycle nudges. See how a product is explained and activation is driven without a physical thing to photograph.

65 campaigns from 8 brands

Media & Publishing

Campaigns from publishers, newsrooms, streaming services and creators. A strong sample for editorial voice, newsletter formatting and how attention is earned on a regular cadence.

60 campaigns from 6 brands

Also seen, with fewer than 3 brands or 20 campaigns so far: Finance & Fintech (1 brand), Other (1 brand).