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Email marketing examples by industry

The same craft looks different depending on what a brand sells. Browse real campaigns by sector to compare how each one writes, designs and paces its email.

Fashion & Apparel

734

31 brands

Email campaigns from clothing, footwear and accessory brands: lookbooks, seasonal drops, restocks and sale pushes. Study how fashion brands lead with photography and turn a collection into a reason to open.

E-commerce & Retail

505

26 brands

Email from online retailers and marketplaces across categories. The broadest sample in the archive, and a good place to compare promotional cadence, cart recovery and merchandising side by side.

Home & Living

472

9 brands

Campaigns from furniture, decor, kitchen and household brands. See how rooms and lifestyle imagery carry the sell, and how big-ticket items are promoted over a long consideration window.

Health & Fitness

348

20 brands

Email from fitness, wellness, supplement and healthcare brands. Study how habits are encouraged, programs are sold, and results are shown without overclaiming.

Food & Drink

300

12 brands

Email from food, beverage, grocery and meal delivery brands. Look at how appetite is created on screen, and how recipes, subscriptions and limited runs get promoted.

Beauty & Personal Care

154

6 brands

Campaigns from skincare, cosmetics and personal care brands. See how they explain a formula, launch a shade or product, and build routine and repeat purchase through email.

Automotive

126

10 brands

Email from car makers, dealers, parts sellers and mobility brands. Study how a long, considered purchase is nurtured over time, from first look to service reminders.

Other

46

1 brand

Brands that do not sit neatly in one of the sectors above. A mixed sample, worth browsing for approaches you would not find by staying inside a single vertical.

Travel & Hospitality

43

4 brands

Campaigns from airlines, hotels, booking platforms and hospitality brands. See how destinations are sold, how fares and availability create urgency, and how trips get confirmed and remembered.

SaaS & Tech

35

6 brands

Campaigns from software and technology companies: onboarding, feature launches, product updates and lifecycle nudges. See how a product is explained and activation is driven without a physical thing to photograph.

Media & Publishing

6

2 brands

Campaigns from publishers, newsrooms, streaming services and creators. A strong sample for editorial voice, newsletter formatting and how attention is earned on a regular cadence.