Product Launches email examples

Announcements introducing a new product, feature or collection. Study how brands build anticipation, explain what is new and turn interest into first orders.

227 campaigns. Real HTML emails, captured from the inbox.

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Ridge Aug 8, 2026

NEW Limited Edition Sweepstakes Wallets

Plus 4x entries

Product Launches

YETI Aug 7, 2026

Personalize Your Gear For Free

Plus, a bed that's made for ruffin' it.

Product Launches Animated

Melin Aug 7, 2026

Mossy Oak 🤝 melin

The iconic Bottomland camo

Product Launches

Chomps Aug 7, 2026

20% off snacks to share

Plus, get an extra 10% off when you subscribe

Product Launches

Dr. Squatch Aug 7, 2026

ALL NEW: Tajín®-inspired Mango Tango

Smell like sweet heat from your head to your feet

Product Launches

HOKA Aug 7, 2026

Meet the Cliftons

All-new Clifton 11 and Clifton PRO

Product Launches

Ridge Aug 7, 2026

Claim Your 30% Back

Limited time offer

Product Launches

John Elliott Aug 6, 2026

WOOL WIDE EASY TROUSER RETURNS

Back with our newest addition: Mocha.

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Warby Parker Aug 6, 2026

Introducing Doris

A new frame with no bad angles

Product Launches

YETI Aug 6, 2026

Free Drinkware Customization

Add A+ designs to your high-grade gear.

Product Launches

Vuori Aug 6, 2026

New Arrivals: The Vuori BlissBlend™ Collection

This summer calls for stretch, style, and support.

Product Launches

Arc'teryx Aug 6, 2026

New season, new gear

Fall objectives start here.

Product Launches Dark mode

ALO Aug 6, 2026

The ALO Softsculpt Define Legging

Turn heads in this groundbreaking style

Product Launches Dark mode

Away Aug 6, 2026

The best backpack for commuting is inside

Turns out, briefcases have backpack straps now.

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On Aug 6, 2026

☁️ Meet the new Cloudrunner 3 Max

Engineered for stable runs

Product Launches Dark mode

Rothy's Aug 6, 2026

NEW! THE IVY SNEAKER

Low profile, high pedigree.

Product Launches Animated

Target Aug 6, 2026

Meet the latest arrivals at Target ✨

Plus, new & trending finds at Target ✨

Product Launches Dark mode

Barton Perreira Aug 5, 2026

Introducing the Limited-Edition Auriol

Designed to rise above

Product Launches

ALO Aug 5, 2026

How to Style: The Suit Up Trouser

Now available in a new shade

Product Launches Dark mode

Target Aug 5, 2026

New arrivals from Hearth & Hand with Magnolia.

Plus, up to 50% off bedding & more.

Product Launches Dark mode

Lululemon Aug 5, 2026

What's new: Everyday Cotton Blend T-Shirts

Easy to wear, hard to beat.

Product Launches Animated Dark mode

Pottery Barn Aug 5, 2026

Fresh from our sister brand

New arrivals from GreenRow

Product Launches Animated

Restoration Hardware Aug 5, 2026

Introducing Paloma by Formations. A Celebration of Refined Design & Artisanal Craftsmanship.

Discover RH Estates. Save 30% with RH Membership.

Product Launches

Bellroy Aug 5, 2026

The Classic Messenger has had a gaming upgrade

The newest addition to the family.

Product Launches Animated

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