Promo codes brands put in their emails

How brands discount by email, read from the codes in real campaigns: the patterns they follow, how deep they cut, and how long a code runs.

Usual percent-off code: 10 to 20% where the middle half of brands sit
Typical dollar-off code: $46 the median brand’s usual amount
Typical run of a repeated code: 3 emails over about 4 days
Brands with codes that issue unique ones: 37 of 92 a code per subscriber

Codes in the archive start in May 2026, so every figure here covers campaigns sent since then. 73% of codes with a confirmed offer are percent off rather than dollars off.

How brands use codes

The same code, a bigger number

A code comes back deeper, usually as a sale is extended or ends, so the second email has news the first did not.

Wild Grain SOURDOUGH15 to SOURDOUGH30
Momentous WELCOME10 to WELCOME15
Arnold's Pump Club APC35 to APC50
Hedley & Bennett LD20 to LD25
Nathan & Sons FOREST10 to FOREST15

One code, pushed for weeks

A single code carried by five or more emails: the brand keeps one offer running and changes the email around it.

AG1 BACK2ROUTINE in 18 emails
Wild Grain AUGUST30 in 11 emails
Hedley & Bennett LD20 in 11 emails
Herman Miller HOSTING20 in 9 emails
Drift DRIVEIN10 in 8 emails

And 9 more brands.

A unique code for every subscriber

Each subscriber gets their own code, so it cannot be shared or listed on a coupon site. The codes themselves are not shown here.

Fellow 9 emails
Vivobarefoot 20% off
gorjana 5 emails
Aura Frames $10 off
iRobot In welcome emails

And 32 more brands.

Latest codes

158 codes from 92 brands. A brand’s unique per-subscriber codes count as one.

Brand

10% off · 1 email, Oct 16

The Oodie “👋 Welcome to The Oodie!”
25% off · 1 email, Oct 16

Tommy John “The Most Comfortable Base Layers On The Planet”
Offer not confirmed · 1 email, Oct 16

OLLY PBC “ATTN: Freebies”
$30 off · 1 email, Oct 16

Wild Grain “Your first cozy night in starts here 🍂”
15% off · 7 emails, Oct 8 to Oct 15

Brooklinen “It's NEW. It's SUPER. It's FLUFFY”
15% off · 6 emails, Jun 7 to Oct 15

iRobot “Thinking about Upgrading? Save up to $200 now!”
$25 off · 1 email, Oct 15

Omaha Steaks “You’re not going to miss the Semi-Annual Sale, are you?”
Unique per subscriber
Offer not confirmed · 9 emails, Oct 4 to Oct 14, 2 different codes

Fellow “The coffee maker that thinks like a pour-over”
$500 off · 4 emails, Oct 8 to Oct 14

Herman Miller “Nelson Bubble Lamps: Browse 30 unique shapes”
$100 off · 1 email, Oct 14

YESOUL FITNESS “Build Your Full-Body Workout at Home: Kona-Inspired Training with YESOUL”
15% off · 4 emails, Oct 6 to Oct 14

Vivobarefoot “It’s time to move with feeling”
20% off · 1 email, Oct 14

Vivobarefoot “Going, going…”
10% off · 4 emails, Oct 4 to Oct 13

Fable “Do you love high-performing gear?”
20% off · 9 emails, Sep 29 to Oct 13

Herman Miller “Last day: 20% off select classics”
Unique per subscriber
20% off · 1 email, Oct 13

Vivobarefoot “FLASH SALE! Here’s 20% off”
15% off · 4 emails, Oct 10 to Oct 12

KiwiCo “Final hours to start for $15 1st crate”
Unique per subscriber
Offer not confirmed · 5 emails, Oct 4 to Oct 12

gorjana “Everybody want this”
15% off · 2 emails, Oct 10 to Oct 12

MUJI “Fall Looks Better with 15% Off! 🍁”
$100 off · 1 email, Oct 12

YESOUL FITNESS “YESOUL | Building Endurance for the Chicago Marathon and Beyond”
15% off · 1 email, Oct 12

Momentous “15% Off To Find Your Best Routine”
Free shipping · 4 emails, Sep 27 to Oct 12

Omaha Steaks “10% OFF sitewide & FREE shipping on $99+? Say less!”
5% off · 2 emails, Oct 11 to Oct 12

NordicTrack “Time’s nearly up! Extended Deal Days ends tonight.”
Unique per subscriber
$10 off · 3 emails, Oct 4 to Oct 11

Aura Frames “Your $10 off discount expires at midnight”
20% off · 3 emails, Oct 7 to Oct 11

Hume “Account Alert: Claim Up To $168 Off”
$60 off · 3 emails, Sep 6 to Oct 11

Wild Alaskan Company “How To Build Your Perfect Box Every Time 📦”
10% off · 1 email, Oct 10

ChocZero “Discover Halloween bestsellers and save 10%!”
$5 off · 1 email, Oct 10

Lez at Mid-Day Squares “Real On Day One!”
40% off · 2 emails, Oct 8 to Oct 10

Society6 “40% sitewide ends tonight”
Offer not confirmed · 2 emails, Oct 4 to Oct 9

LOVEVERY “Your Lovevery coupon expires soon”
Offer not confirmed · 2 emails, Oct 8 to Oct 9

Cuts Clothing “Ends Tonight: Up to 60% Off Best Sellers”
Unique per subscriber
Offer not confirmed · 1 email, Oct 8

iRobot “Welcome to iRobot.”
10% off · 4 emails, Oct 3 to Oct 8

Hero Cosmetics “Don’t miss your exclusive 10% off! 🚨”
10% off · 3 emails, Oct 4 to Oct 8

Snowe ““Gorgeous essentials"”
Unique per subscriber
Offer not confirmed · 3 emails, Oct 4 to Oct 8

Material “What the reviewers said”
Offer not confirmed · 5 emails, Sep 21 to Oct 8

Omaha Steaks “Get 10% OFF this $99 pkg. + 16 FREE smash burgers on $99+.”
$25 off · 3 emails, Sep 9 to Oct 7

Wild Alaskan Company “Fast Fall Seafood Recipes, Done in 30 Minutes”
Offer not confirmed · 1 email, Oct 7

Shokz “Extra $5 off for the final 24 hours”
Offer not confirmed · 2 emails, Oct 6 to Oct 7

Function Health “Function Day ends soon.”
Unique per subscriber
Offer not confirmed · 3 emails, Oct 3 to Oct 7

FAHERTY “Why Customers Keep Coming Back”
15% off · 4 emails, Oct 4 to Oct 7

Brooklinen “!!!! SURPRISE SALE ENDS TODAY !!!”
10% off · 3 emails, Oct 4 to Oct 7

Momentous “Your Welcome Offer's Inside (So Are Our Lab Reports)”
Unique per subscriber
Offer not confirmed · 4 emails, Oct 3 to Oct 6

ColourPop “Re: Your code expires soon! ⏳”
Unique per subscriber
15% off · 3 emails, Oct 3 to Oct 6

Summer Fridays “Last Chance for 15% Off!”
$50 off · 4 emails, Oct 1 to Oct 6

BowFlex® “Fitness-friendly financing”
60% off · 1 email, Oct 5

Morning Brew “☕ Gotta have it”
Offer not confirmed · 2 emails, Oct 4 to Oct 5

Cuts Clothing “Last Chance: Extra 20% Off”
$15 off · 1 email, Oct 4

Omaha Steaks “Brace yourself...$15 OFF $129+ stacked on SITEWIDE savings!”
Offer not confirmed · 1 email, Oct 4

EcoFlow “🎁 Last Call: Prime Day Fall Purchase Bonus Ends in 48 Hrs”
15% off · 1 email, Oct 4

OLIPOP “Welcome to OLIPOP! 💚✨”
50% off · 3 emails, Oct 2 to Oct 4

Drift “Final Hours: 50% Off Stone Starter Kits”
$75 off · 4 emails, Jul 15 to Oct 4

Wild Alaskan Company “Are You Team Salmon, Team White Fish, or Can't Decide?”
Unique per subscriber
Offer not confirmed · 1 email, Oct 3

MUNICIPAL “Welcome to MUNICIPAL: Your access awaits”
Offer not confirmed · 1 email, Oct 3

Rare Beauty “Welcome to Rare Beauty by Selena Gomez”
Unique per subscriber
Offer not confirmed · 1 email, Oct 3

Thrive Causemetics “Welcome to Thrive Causemetics!”
20% off · 4 emails, Sep 30 to Oct 3

Anthropologie “how we're styling plaid minis.”
Offer not confirmed · 1 email, Oct 2

Wild Alaskan Company “🐟 Free Fish for the Life of Your Plan”
Offer not confirmed · 1 email, Oct 1

American Eagle “JUST DROPPED! Jeans you can *actually* nap in 👖☁️”
Free shipping · 2 emails, Sep 25 to Oct 1

UGG® “OUR SALE FAVORITES”
Unique per subscriber
Offer not confirmed · 1 email, Oct 1

Peloton “Your secret offer code is inside”
Offer not confirmed · 2 emails, Sep 29 to Sep 30

Hume “Account Alert: Your Hume Credit Expires At Midnight”
30% off · 3 emails, Sep 28 to Sep 30

Hume “Final Hours: Your 30% Off Ends Tonight”
30% off · 2 emails, Sep 29 to Sep 30

Morning Brew “☕ Status update”
20% off · 1 email, Sep 30

ChocZero “20% off ALL coffee syrups!”
$30 off · 1 email, Sep 29

Wild Grain “We doubled your Sourdough September savings 👀”
20% off · 18 emails, Aug 24 to Sep 29

AG1 “Offer Ends Tomorrow!”
10% off · 1 email, Sep 29

Omaha Steaks “🥩 Steak your claim to 10% OFF & FREE shipping on $149+.”
$25 off · 2 emails, Sep 26 to Sep 27

Wild Alaskan Company “🚨 Ends Tonight! Free Salmon for the Life of Your Plan + $25 Off”
Unique per subscriber
Offer not confirmed · 4 emails, Jul 19 to Sep 26, 2 different codes

Tentree “Exclusive Offer: Don't Miss Out on $10 Off”
$50 off · 1 email, Sep 26

Arnold's Pump Club “The Pump Club Lab: the shoe test”
$15 off · 1 email, Sep 25

Wild Grain “$15 OFF. No subscription. No catch.”
Unique per subscriber
15% off · 3 emails, Sep 20 to Sep 24

OLLY PBC “Your 15% off is about to expire!”
Offer not confirmed · 5 emails, Sep 21 to Sep 23

carter's “BABY SALE: Up to 50% off* + extra 20%”
20% off · 6 emails, Sep 12 to Sep 23

I · M · 8 “90 Days. Zero Risk.”
Offer not confirmed · 1 email, Sep 22

Marketing Brew “FW: Huge price drop, 3 days only”
Unique per subscriber
Offer not confirmed · 2 emails, Sep 19 to Sep 22

UGG® “UNMISTAKABLY UGG”
20% off · 1 email, Sep 21

AG1 “An extra 20% off your next subscription”
Offer not confirmed · 3 emails, Sep 18 to Sep 20

REI “This REI Outlet coupon is waiting, use before 9/21”
Offer not confirmed · 2 emails, Sep 15 to Sep 19

Wild Alaskan Company “🚨 Taco Bundle Welcome Offer Extended: This Weekend Only”
15% off · 1 email, Sep 19

Reebok “Here’s 15% OFF”
$30 off · 5 emails, Sep 3 to Sep 18

Wild Grain “The coziest flavors of the season have arrived 🍎”
$20 off · 1 email, Sep 17

Omaha Steaks “STEAK SALE! $20 OFF $159+ & FREE shipping on $149+.”
Offer not confirmed · 1 email, Sep 15

Society6 “Welcome to Society6 — 20% off inside.”
10% off · 3 emails, Sep 10 to Sep 15

tonies® “There's countless worlds of fun to explore”
$50 off · 2 emails, Sep 13 to Sep 14

Blueair “Health starts with air”
20% off · 1 email, Sep 14

Arnold's Pump Club “Monday Motivation: Stop Optimizing”
Offer not confirmed · 3 emails, Sep 10 to Sep 13

Griot's Garage “Last Chance⏳ $50 off G9 Random Orbital Polisher”
30% off · 1 email, Sep 10

Morning Brew “☕ Big-time rush”
25% off · 2 emails, Sep 8 to Sep 9

Hedley & Bennett “We Extended Our Sale Just For You! 🎁”
25% off · 6 emails, Sep 3 to Sep 9

Liquid I.V. “Final Call for 25% OFF”
20% off · 4 emails, Aug 27 to Sep 8

John Elliott “FINAL HOURS — EXTRA 20% OFF SALE”
Offer not confirmed · 2 emails, Sep 4 to Sep 8

Ray-Ban “Aviator // The model that started it all”
35% off · 1 email, Sep 8

Arnold's Pump Club “scientists forced seed oils on people”
20% off · 11 emails, Sep 1 to Sep 7

Hedley & Bennett “Ends at Midnight: 20% Off Sitewide 🎇”
Offer not confirmed · 1 email, Sep 7

ONNIT “Last Chance For a Free Week of Alpha BRAIN®”
20% off · 2 emails, Sep 3 to Sep 7

Fera Pets “LAST DAY: 20% Off Sitewide”
Unique per subscriber
Offer not confirmed · 7 emails, Jul 24 to Sep 7, 2 different codes

WONDERSKIN “FINAL CHANCE: claim your $5.89 reward”
15% off · 5 emails, Aug 15 to Sep 6

Pretty Boy “Your Skincare Fix — Plus 15% Off for 48 Hours Only”
Offer not confirmed · 2 emails, Sep 3 to Sep 6

Harry's “Lock in: Extra 15% off savings ends soon”
20% off · 2 emails, Sep 4 to Sep 5

ChocZero “Don't miss out on 20% off!”
Offer not confirmed · 2 emails, Sep 1 to Sep 3

REI “😮 New savings just dropped. 2 days only. 😮”
$30 off · 11 emails, Aug 4 to Aug 31

Wild Grain “12 hours left: $30 off + free Croissants 🚨”
50% off · 3 emails, Aug 28 to Aug 31

WONDERSKIN “Postcard from The Amalfi Coast ☀️”
Unique per subscriber
15% off · 1 email, Aug 31

ChocZero “Your 15% off is waiting...”
Offer not confirmed · 1 email, Aug 30

Rocco Fridge “Now accessorizing: The Essential”
$90 off · 3 emails, Aug 28 to Aug 30

Wild Alaskan Company “Don't Miss Out! $90 OFF Ends Tonight ‼️”
15% off · 4 emails, Aug 28 to Aug 30

Monos “For wherever fall takes you”
Unique per subscriber
15% off · 11 emails, Jul 10 to Aug 27, 2 different codes

Hedley & Bennett “You Left Something Behind”
Unique per subscriber
10% off · 6 emails, Jul 14 to Aug 27, 2 different codes

Sol De Janeiro “It's still yours: 10% off + free shipping”
Offer not confirmed · 1 email, Aug 26

EcoFlow “💡 Choose the backup solution fits your home”
Unique per subscriber
15% off · 1 email, Aug 23

Huel “Just dropped: extra 15% off 💥”
20% off · 4 emails, Jul 16 to Aug 21

Liquid I.V. “The best way to try Liquid I.V.® for the first time”
10% off · 5 emails, Aug 13 to Aug 19

MUJI “20% OFF Albums & Frames 📸”
Offer not confirmed · 1 email, Aug 17

EcoFlow “🔥 DELTA 3 Max: Power Your Home, Camp & Garage”
20% off · 3 emails, Aug 12 to Aug 15

Bombas “Hey there—we picked these for you”
Offer not confirmed · 1 email, Aug 14

REI “EXTRA 25% off selected late-summer styles thru 8/16”
Unique per subscriber
15% off · 5 emails, Jul 11 to Aug 13, 2 different codes

Rhone “Your 15% off expires tonight”
Unique per subscriber
$50 off · 3 emails, Aug 2 to Aug 12

Elysium Health “Final reminder: You have $50 waiting”
10% off · 1 email, Aug 12

MUJI “Welcome New Rewards Members! ❤️”
5% off · 6 emails, Jul 19 to Aug 4

EcoFlow “⚡ Be Ready Before the Next Outage: Enjoy an Exclusive 5% OFF”
Unique per subscriber
10% off · 12 emails, Jul 14 to Aug 3

Ruggable “Your 10% off welcome offer ends at midnight”
50% off · 1 email, Jul 31

Drift “48 HOURS ONLY: 50% Off Wood Car Freshener Starter Kits”
$30 off · 4 emails, Jul 15 to Jul 31

Wild Grain “Only 12 hours left ⏰”
Unique per subscriber
Offer not confirmed · 1 email, Jul 30

Organised “, you just received £10.”
Offer not confirmed · 1 email, Jul 29

Skullcandy “Take up to 50% off: Back to Skull Starts Now”
Unique per subscriber
Offer not confirmed · 4 emails, Jul 25 to Jul 29

Backcountry “Gear questions? We’re here to guide you!”
40% off · 1 email, Jul 27

Skullcandy “Take 40% off: The flash sale is live”
Offer not confirmed · 8 emails, Jul 12 to Jul 26

Drift “Experience A Car Freshener Like You Never Have Before”
Unique per subscriber
Offer not confirmed · 5 emails, Jul 13 to Jul 25

NordicTrack “Explore Global Workouts from the Comfort of Home”
5% off · 3 emails, Jul 18 to Jul 24

EcoFlow “⏰Last Call! Your First-Order Discount Is Ending Soon”
Unique per subscriber
50% off · 3 emails, Jul 22 to Jul 24

Mars Men “🟠 FINAL HOURS - EXTRA 50% OFF”
Offer not confirmed · 2 emails, Jul 23 to Jul 24

Babybrezza “Your flash deal = Up to $65 OFF 🎉”
Unique per subscriber
10% off · 2 emails, Jul 15 to Jul 21

Manta Sleep “Your 10% off code expires today”
20% off · 2 emails, Jul 19 to Jul 20

Nathan & Sons “Expires Today: A Special 20% Off from Our Founder!”
Offer not confirmed · 1 email, Jul 19

Garmin “Your Insider’s Guide to Garmin at Oshkosh”
15% off · 2 emails, Jul 15 to Jul 18

Nathan & Sons “Hurry - Your 15% Off Underbrush Gum Ends Soon!”
10% off · 3 emails, Jul 14 to Jul 18

Chomps “Don't miss out on 10% OFF 💛”
Offer not confirmed · 1 email, Jul 18

Liquid I.V. “Hydration's biggest fans”
Unique per subscriber
Offer not confirmed · 1 email, Jul 17

Barton Perreira “Welcome to Barton Perreira”
Offer not confirmed · 1 email, Jul 17

REI “The North Face, Oboz & more—extra savings for members thru 7/19”
10% off · 4 emails, Jul 9 to Jul 17

Elysium Health “Last chance: Your exclusive 10% off expires soon”
Unique per subscriber
Offer not confirmed · 1 email, Jul 16

Jeep “We heard you were interested in the new Jeep® Cherokee”
Unique per subscriber
Offer not confirmed · 2 emails, Jul 7 to Jul 14

REI “The Best Way to Stay in the Know”
Unique per subscriber
Offer not confirmed · 1 email, Jul 14

Glossier “Cheers to our new friendship”
10% off · 4 emails, Jul 7 to Jul 13

Nathan & Sons “Refresh Your Routine with Mastic Mint!”
$30 off · 4 emails, Jul 10 to Jul 13

Wild Grain “24 hours left: $30 off your first box!”
Unique per subscriber
20% off · 2 emails, Jul 11 to Jul 12

Dr. Squatch “Your 20% off discount is waiting”
50% off · 3 emails, Jul 10 to Jul 12

Forkful “Last chance for 50% off”
25% off · 1 email, Jul 12

Elysium Health “Save 10% on your regimen for total-body benefits”
15% off · 1 email, Jul 12

Pendulum Life “You've unlocked an EXTRA 15% off”
Unique per subscriber
Offer not confirmed · 2 emails, Jul 10 to Jul 11

AG1 “Invest in You.”
Unique per subscriber
Offer not confirmed · 1 email, Jul 9

Away “The Away luggage guide”
$20 off · 2 emails, Jul 7 to Jul 8

Rothy's “We make comfort stylish.”
$25 off · 1 email, Jul 8

Wild Alaskan Company “🎉 $25 Off Wild-Caught Seafood Box”
$40 off · 1 email, Jul 8

Omaha Steaks “Welcome to Omaha Steaks! Get your $40 OFF! Terms apply.”
Unique per subscriber
Offer not confirmed · 1 email, Jul 7

7 For All Mankind “Welcome to 7 For All Mankind”
Unique per subscriber
Offer not confirmed · 1 email, Jul 7

Anker “🎁 Your New Account Comes with Perks”
Offer not confirmed · 2 emails, Jun 4 to Jun 6

iRobot “⏰ Final Hours! Your Exclusive $149 Offer Ends Tonight!”
Offer not confirmed · 3 emails, May 28 to May 31

iRobot “Exclusive offer: Last chance to save $600”

Codes by brand

How we read these codes

A code is picked up only when an email names it as one ("use code", "promo code"), and it must carry a digit, which keeps ordinary words out. An offer is shown only when something confirms it: a number in the code itself, or the subject line stating it. A sale's "up to 50% off" is a ceiling, not what a code gives, so it never counts. Otherwise the offer reads "not confirmed" rather than a guess. A code that looks generated for one person (random letters and digits) is shown as a unique per-subscriber code, never the code itself. Everything comes from past campaigns, so any code may have expired.