The NBA checked every ingredient before they called us
The story behind the partnership, plus an extra 10% off quarterly plans until tomorrow night.
Danny, Co-Founder of IM8 <[email protected]>
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The I · M · 8 brand announces its partnership with the NBA as the league's Official Nutrition Partner. They highlight the rigorous process the NBA undertook to verify the quality of their products, including the Daily Ultimate Essentials supplement. The brand emphasizes the product's NSF Certified for Sport status and its clean, clinically-dosed formula.
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Danny here, co-founder of IM8.
Earlier this month in Hong Kong, David Beckham and I stood on stage with the NBA to announce that IM8 is now the league's Official Nutrition Partner across Australia and Southeast Asia. Chris Bosh, a two-time NBA champion and Hall of Famer, was in the room. For a kid who started out selling baseball cards at 12, it was one of the best days I've had since we started this company.
I want to tell you how it happened, because it isn't how most sponsorships work.
They checked everything first.
Before anyone talked about logos or contracts, the NBA's team went through our product line by line. They studied the ingredients, the doses, the results and the certifications. Only once every box was ticked did we sit down and talk about working together.
That's the same standard David set on day one. When we started IM8, he told me: "Danny, you have to promise me every product that we create has to be the best. Otherwise, I can't put my name on it." He didn't join as an ambassador. He joined as a co-founder, and his name is on every sachet.
What they were looking at.
Daily Ultimate Essentials is one sachet each morning: 90 nutrient-rich ingredients, clinically dosed, that replace the need for 16 different supplements. Here's what the NBA checked closely:
NSF Certified for Sport. Independently tested for substances banned in professional sport, the same certification pro athletes rely on.
Clean formula. Non-GMO, vegan, free from common allergens, and no artificial flavours, colours or sweeteners.
Results. In our 12-week clinical trial, 95% of people had more energy, 85% had better digestion, 80% slept better and 75% felt sharper.
Why a basketball league cares about your morning routine.
Giannis said it best: "Taking care of your body allows you to show up and be your best every single day." That's true whether you're playing an NBA season or just want to feel like yourself at 3pm.
I'll be honest about one more thing. We're a subscription business, so if the product didn't work, people would stop subscribing. More than 50 million servings later, they haven't.
Our way of celebrating with you.
To mark the partnership, we're giving an extra 10% off quarterly plans with code NBA10. A quarterly plan is about 12 weeks, the same length as our clinical trial, which is roughly how long it takes to really feel the difference.
The code ends tomorrow, Saturday 31 October, at 11:59pm ET.
Use code NBA10 on Essentials Pro
If you've tried IM8 before and stopped, or you've been on the fence, I'd love to hear why. Just reply. It comes straight to me, and I read them.
To your health,
Co-Founder & CEO, IM8
Terms: NBA10 gives an extra 10% off quarterly subscription plans only. One use per customer. Ends 31 October 2026, 11:59pm ET.
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