☕ Big-time rush

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Brands are all in on sorority rush.

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Thursday, September 10, 2026

Morning Brew promotes the Marketing Brew Summit, offering 30% off tickets with code BREWDAY30. The newsletter also discusses RushTok, a social media phenomenon documenting sorority recruitment, and its growing brand presence. Brands like Poppi and Lucky Charms are leveraging RushTok to connect with college audiences and build lifelong brand loyalty.

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September 10, 2026

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It’s Thursday. It’s also day 10 of September, which means you’re exactly 30% through the month and 100% ready for a deal. Use code BREWDAY30 for 30% off tickets to the Marketing Brew Summit, taking place on Sept. 30 in NYC.

In today’s edition:

Bid Day, but branded 🎓

The other World Cup 🏀

Get those gains 💪 —Jennimai Nguyen, Alyssa Meyers, Jeena Sharma

SOCIAL & INFLUENCERS

A new chapter

A photo collage showing different sorority houses decorated with colorful streamers, banners and ballons from Poppi and Lucky Charms

Morning Brew Inc, Photos: @styleswithcaroline/TikTok, @shoppresleypaige/TikTok

In 2021, RushTok captivated audiences as PNMs (potential new members) posted their OOTDs (outfits of the day) that made their way to the FYP (For You page, though hopefully you already knew that one).

The initialism-laden social media phenomenon, which started largely at the University of Alabama before eventually spreading to college campuses across the country, documents the experience of sorority recruitment. It has skyrocketed otherwise unknown college-aged women to overnight influencer status and quickly earned a place on the internet’s cultural calendar, with RushTok videos generating billions of views every year.

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Date: Thu, 10 Sep 2026 13:01:12 -0400 (EDT)
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