How Morning Brew does email marketing
Media & Publishing28 campaigns · www.morningbrew.com · RSS
Morning Brew delivers quick and insightful updates about the business world every day of the week from Wall St. to Silicon Valley.
Morning Brew sends about 5 campaigns a week, most often on Tuesday, Wednesday and Thursday around 9am US Eastern. Its median subject line runs 16 characters, and 100% carry an emoji.
An early read: 28 campaigns over 43 days, sent Aug 26 to Oct 8, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 133 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.5 22% more than typical (3.7)
- Median subject length
- 16chars 52% less than typical (33 chars)
- Median words
- 1,533 9 times typical (171)
- Discount in the subject
- 0% 15 points below typical (15%)
- Copyable promo code
- 14% 14 points above typical (0%)
Latest Morning Brew emails
All 28 campaignsWhen Morning Brew sends
Tuesday, Wednesday and Thursday are the busiest days, within two points or one email of each other (up to 26% of sends). 9am is the most common hour (up to 100% of sends). Across 27 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 19% |
| Tuesday | 6 | 22% |
| Wednesday | 7 | 26% |
| Thursday | 7 | 26% |
| Friday | 1 | 4% |
| Saturday | 1 | 4% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 27 | 100% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Morning Brew subject lines
The median runs 16 characters across 4 words, against 33 for the typical brand.
- “☕ Prince of posters” 19 chars · Oct 8
- “☕ Foot on the gas” 17 chars · Oct 7
- “☕ Underneath it all” 19 chars · Oct 6
- “☕ Gotta have it” 15 chars · Oct 5
- “☕ Ring of fire” 14 chars · Oct 1
What Morning Brew sends
Newsletters is the campaign Morning Brew sends most, at 7%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Morning Brew sends with Sailthru and publishes a DMARC reject policy.
Sends with
Sailthru
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Google Workspace and Mailgun to send as this domain, which usually means other tools sit alongside Sailthru.
The median Morning Brew campaign carries 13 images.
Compare Morning Brew with its peers
Or compare with every brand in the archive.
How this is measured
Every figure comes from real Morning Brew emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 133 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.