How Arena Magazine does email marketing
Media & Publishing17 campaigns · arenamag.com · RSS
Technology, Capitalism, Civilization.
Arena Magazine sends about 2.9 campaigns a week, spread across the week, most often around 8am US Eastern. Its median subject line runs 22 characters.
An early read: 17 campaigns over 41 days, sent Sep 14 to Oct 25, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 180 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.9 22% less than typical (3.7)
- Median subject length
- 22chars 31% less than typical (32 chars)
- Median words
- 1,796 11.2 times typical (160)
- Discount in the subject
- 0% 15 points below typical (15%)
Latest Arena Magazine emails
All 17 campaignsWhen Arena Magazine sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 8am is the most common hour (up to 88% of sends). Across 17 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 6% |
| Tuesday | 4 | 24% |
| Wednesday | 1 | 6% |
| Thursday | 3 | 18% |
| Friday | 3 | 18% |
| Saturday | 3 | 18% |
| Sunday | 2 | 12% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 15 | 88% |
| 9am | 2 | 12% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Arena Magazine subject lines
The median runs 22 characters across 4 words, against 32 for the typical brand.
- “Athens, Jerusalem, Rome, Nashville” 34 chars · Oct 25
- “Principals: Larsen Jensen” 25 chars · Oct 24
- “A Memory Palace for Software” 28 chars · Oct 22
- “Counting Beans” 14 chars · Oct 20
- “Software & Sovereignty” 22 chars · Oct 15
What Arena Magazine sends
Newsletters is the campaign Arena Magazine sends most, at 29%; no type is a majority.
The stack behind the sends
Arena Magazine sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Arena Magazine campaign carries 8 images.
Compare Arena Magazine with Morning Brew
See how Morning Brew send, same industry and measured the same way. Or compare with every Media & Publishing brand and the whole archive.
How this is measured
Every figure comes from real Arena Magazine emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 180 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.