☕ Aisle have what she’s having
How 818 Tequila brought the influencer experience to fans’ weddings.
Marketing Brew <[email protected]>
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Morning Brew promotes 818 Tequila's "Best Summer Ever" campaign, which included giving away free tequila and sponsored bachelorette parties or weddings to five brides. The brand partnered with Ring Concierge to give away additional items to bridal parties. 818 Tequila's campaign aims to democratize the influencer experience by rewarding its community.
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561 words · about 2 min to read
September 09, 2026
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Sponsor Logo: Smartpress
It’s Wednesday. Japanese sushi chain Kura Sushi put the kibosh on a marketing campaign featuring free “Chiikawa” hamster-shaped plushies after its staff reportedly started stealing them and reselling them online. It’s a side effect from the rise of brand collectibles that we really did not expect.
In today’s edition:
A toast to the happy couple 💒
Now onboarding 🤖
A Galaxy far, far away ⚽
—Katie Hicks, Jasmine Sheena, Alyssa Meyers
SOCIAL & INFLUENCERS
Worth a shot
Bride and groom dancing with 818 Tequila cups visible
Brides are saying “I do”—to free tequila.
To celebrate what it calls 818 Day, 818 Tequila tapped into its Happy Hour broadcast channel on Instagram to see which of its 12,000 members were getting married or throwing a bachelorette party around August 18 (or 8/18). As a result, five brides received sponsored bachelorette parties or weddings. The Kendall Jenner–founded brand also partnered with the jewelry brand Ring Concierge to give away additional items to bridal parties for bridesmaid proposal kits, ranging from merch to diamond studs.
“It seems like all the internet’s favorite influencers are getting married this year, and so we’re seeing so much bachelorette and wedding content in our feeds, and how some of our favorite influencers are having brands tap into their special days,” Jenny Brown, executive creative director at 818, told us. “We really wanted to, instead of rewarding creators, reward our community.”
The bridal giveaways mark the end of 818’s “Best Summer Ever” campaign, which featured 10 giveaways total. The campaign netted more than 13 million impressions and 34,000 engagements on top of the 3,000 entries, according to 818 data shared with Marketing Brew.
It’s the latest way the brand is seeking to democratize the influencer experience, starting with those who engage with the brand most intimately via its Happy Hour channel.
“We really rely on that community channel,” Brown said. “Being a member of that community means you like us, and we want to reward that.”
Continue reading here.—KH
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