☕ Aisle have what she’s having

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How 818 Tequila brought the influencer experience to fans’ weddings.

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Wednesday, September 9, 2026

Morning Brew promotes 818 Tequila's "Best Summer Ever" campaign, which included giving away free tequila and sponsored bachelorette parties or weddings to five brides. The brand partnered with Ring Concierge to give away additional items to bridal parties. 818 Tequila's campaign aims to democratize the influencer experience by rewarding its community.

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September 09, 2026

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It’s Wednesday. Japanese sushi chain Kura Sushi put the kibosh on a marketing campaign featuring free “Chiikawa” hamster-shaped plushies after its staff reportedly started stealing them and reselling them online. It’s a side effect from the rise of brand collectibles that we really did not expect.

In today’s edition:

A toast to the happy couple 💒

Now onboarding 🤖

A Galaxy far, far away ⚽ —Katie Hicks, Jasmine Sheena, Alyssa Meyers

SOCIAL & INFLUENCERS

Worth a shot

Bride and groom dancing with 818 Tequila cups visible

Brides are saying “I do”—to free tequila.

To celebrate what it calls 818 Day, 818 Tequila tapped into its Happy Hour broadcast channel on Instagram to see which of its 12,000 members were getting married or throwing a bachelorette party around August 18 (or 8/18). As a result, five brides received sponsored bachelorette parties or weddings. The Kendall Jenner–founded brand also partnered with the jewelry brand Ring Concierge to give away additional items to bridal parties for bridesmaid proposal kits, ranging from merch to diamond studs.

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Date: Wed, 9 Sep 2026 13:00:41 -0400 (EDT)
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