Humanity is taking a front seat in advertising.
Morning Brew promotes a discussion on human-centric brand strategy, highlighting ads from Meta, Anthropic, and other companies that focus on humanity and optimism amidst growing concerns about AI's negative effects. The brand showcases various ads that pose existential questions and offer soothing messages. Morning Brew explores this trend in advertising.
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September 08, 2026
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Sponsor Logo: impact.com
It’s Tuesday. Wing, stop: After 12 years, creator Amelia Dimoldenberg’s popular YouTube series Chicken Shop Date, which served as a popular promotional stop for actors, musicians, and other celebrities, will come to an end.
In today’s edition:
Identity shifts 🫶
All grown up 📺 —Kristina Monllos, Jennimai Nguyen
Collage of screenshots from ads, clockwise from top left: From a Meta ad, a woman smiling lying down as viewed from above, with copy across her face that reads
“What if we started to be more human again?”
A voice poses that question near the end of “Hope in Hard Questions,” a 90-second ad for Anthropic’s Claude. The spot, which debuted earlier this summer, moves through existential quandaries like, “Can AI be trusted?” and “If it ends up taking, like, almost all the jobs, then what does it mean to work?” before taking a more optimistic tone.
In late July, Meta also used techno-optimism in a new ad called “The Future is For Everyone,” albeit set to a song about the apocalypse. During the 60-second spot, an unseen narrator says Meta is “doubling down” on people “because while technology will change, our intention behind it never will.”
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