☕ Wristful thinking

Other

The marketing powering Whoop’s next act.

to the archive

Thursday, September 3, 2026

Morning Brew promotes a story about Whoop, a wearable fitness-tracking brand, and its new CMO, DJ van Hameren, who joined after a long tenure at Nike. The brand is broadening its marketing strategy to diversify its user base and target women users. Whoop is highlighting the connection between sport, health, and daily life.

Read this email as text

for screen readers, or when images don't load

September 03, 2026

View Online | Sign Up | Shop

Sponsor Logo: Smartpress

Today is Thursday. Soon you’ll be able to know once and for all whether that influencer you follow on Instagram is real: Meta announced this week that it will place an “AI-generated profile” label on certain accounts. Count your days, Mia Zelu.

In today’s edition:

Brace(let) for it ⌚

Mission critical 🎮

Cool it 🛒 —Jasmine Sheena, Alyssa Meyers, Layla Ilchi

Whoop, there it is

When wearable fitness-tracking brand Whoop hired its new CMO in July, it marked a new chapter for both brand and executive.

Whoop was fresh off a $575 million Series G funding round that valued the brand at $10.1 billion, positioning it to potentially go public amid a surge in the global wearables market. DJ van Hameren, who spent more than three decades at Nike before exiting two years ago, was looking for his next act.

Email headers

sender, ESP fingerprints, unsubscribe and auth headers

As received, minus the delivery side: the archive's own addresses appear as [recipient], relay hops and signatures are left out, and unsubscribe links are trimmed to their host.

Received-SPF: pass ([receiver]: domain of [email protected] designates 192.64.236.184 as permitted sender) receiver=[receiver]; client-ip=192.64.236.184; envelope-from="[email protected]"; helo=morningbrew-c.sailthru.com;
Authentication-Results: [receiver]; dkim=pass [email protected] header.s=sailthru header.b=AaUqRVfa; dmarc=pass header.from=morningbrew.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=morningbrew-c.sailthru.com; spf=pass ([receiver]: domain of [email protected] designates 192.64.236.184 as permitted sender) smtp.mailfrom=delivery_20260903130114.47337570.314079@bounce.morningbrew.com; arc=none smtp.remote-ip=192.64.236.184
Date: Thu, 3 Sep 2026 13:01:14 -0400 (EDT)
From: Marketing Brew <[email protected]>
Reply-To: [email protected]
Message-ID: <[email protected]>
Subject: ☕ Wristful thinking
MIME-Version: 1.0
Content-Type: multipart/alternative; boundary="----=_Part_15431305_1759135923.1788454874013"
Precedence: bulk
x-job: 7748-47337570-20260903
X-Feedback-ID: 7748:47337570:campaign:sailthru
X-TM-ID: 20260903130114.47337570.314079
X-Info: Message sent by sailthru.com customer Morning Brew
X-Info: We do not permit unsolicited commercial email
X-Info: Please report abuse by forwarding complete headers to
X-Info: [email protected]
X-Mailer: sailthru.com
X-JMailer: aws-campaign-mailer-9.sailthru.cloud
List-Unsubscribe-Post: List-Unsubscribe=One-Click
X-Unsubscribe-Web: https://link.morningbrew.com/oc/6a8e359d100aabef8b0f7ab6s6lwi.6qcf/090159f9
List-Unsubscribe: <https://link.morningbrew.com/…>,<mailto:…@mx.sailthru.com>
X-rpcampaign: stlma47337570
X-steri: 47337570.314079.0

Archived for reference and commentary. Morning Brew, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.