☕ The in(box) crowd

Product Launches Animated

Inside the rise of the brand newsletter.

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Wednesday, September 2, 2026

Morning Brew promotes the Marketing Brew Summit, offering 25% off tickets with code CAMELCASE. The brand also discusses the trend of brands creating editorial newsletters, highlighting benefits such as building community and increasing sales. Morning Brew features examples of successful newsletters from brands like M.M.LaFleur and Shopify.

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September 02, 2026

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Sponsor Logo: Spotify

It’s Wednesday. Happy hump day. You’ve survived Monday and Tuesday, and now you deserve a treat: use code CAMELCASE for 25% off tickets to the Marketing Brew Summit, Sept. 30 in NYC. Grab your ticket and coast into Thursday.

In today’s edition:

One (1) new message 📨

Stronger than yesterday 💪

Zero to hero 🛍️ —Katie Hicks, Alyssa Meyers, Layla Ilchi

You’ve got mail

An envelope with a computer cursor clicking on it, representing an email newsletter.

You’re either in(box) or you’re out.

In recent years, an increasing number of brands have been creating editorial newsletters on platforms like Substack and Beehiiv. Some, like American Eagle and Madewell, have grown quiet since launching, while others, like The RealReal and Shopify, continue to publish content regularly. The marketers behind some of these newsletters tell us that there are a range of benefits that a sustained newsletter strategy can provide, including building community and increasing sales.

But not every brand is built to operate a newsletter, Carrie Marks, head of lifestyle at Substack, told us.

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Date: Wed, 2 Sep 2026 13:01:46 -0400 (EDT)
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