☕ Magical thinking

September 01, 2026

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Sponsor Logo: PwC

It’s Tuesday. The US Open has begun, so we’ll try to keep it brief, since we can only assume everyone is still physically and emotionally exhausted from watching Novak Djokovic’s late-night, five-set, first-round upset elimination to Mariano Navone on Sunday.

In today’s edition:

Season of the witch 🧙

Just for you 🏈 —Jennimai Nguyen, Alyssa Meyers

SOCIAL & INFLUENCERS

Grace Ann and Brooks Nader pose with coupes of frozen margaritas in a blue-toned kitchen.

Forget a five-o’clock cocktail—Astral Tequila and Practical Magic 2 are making midnight margaritas for all.

The beverage brand and witchy movie sequel have teamed up to bring the magic of the Halloweentime classic to a new, younger audience. As official tequila sponsor of Practical Magic 2, which hits theaters September 11, Astral Tequila is hosting an “It’s Midnight Somewhere” tour in several cities across the country, holding watch parties for bartenders, and creating a microdrama social series, all alongside an appearance in the film itself.

It’s a milestone partnership for the relatively new tequila brand, which first debuted in 2022, Brand Director Jenn Rapp told us.

“This is a really opportune time for us to have this big moment in culture where we can truly supercharge the awareness that people have,” Rapp said.