☕ Come get your honey
The marketing power behind the US Open’s Honey Deuce.
Morning Brew promotes the Honey Deuce, the signature drink of the US Open tennis tournament, made with Grey Goose vodka. The company has seen record-breaking sales of the drink in recent years, with over 738,000 sold in 2025. Morning Brew highlights the drink's popularity and the brand's marketing efforts.
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August 31, 2026
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Sponsor Logo: Marketing Architects
It’s Monday. Embattled creator golf company Good Good Golf will no longer sponsor a November PGA Tour event in Austin, according to Front Office Sports. Good Good has seen wide-ranging fallout after the brand and golf equipment company Callaway released a baffling ad in which one of Good Good’s founders shoves golfer and influencer Alexis Miestowski to the ground.
In today’s edition:
Game, set, match 🎾
Got 2 dance 💃
Lock in loyalty 🔒 —Alyssa Meyers, Jennimai Nguyen, Erin Cabrey
Beyond the deuce
Hand holding a Grey Goose Honey Deuce in commemorative cup overlooking the courts at the 2026 US Open.
If a fan goes to the US Open but doesn’t drink a Honey Deuce, does it count?
The unofficial bevvy of the summer and the signature drink of the annual tennis tournament, which consists of Grey Goose vodka, fresh lemonade, raspberry liquor, and a garnish of three scoops of honeydew melon, has regularly broken its own sales records in recent years, according to Aleco Azqueta, global VP of marketing at Grey Goose parent company Bacardi.
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