☕ Ball’s out of your court

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Luxury brands are adapting to US Open ticket price surges.

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Friday, September 11, 2026

Morning Brew highlights the 25th anniversary of 9/11 and features a story on sports marketing, specifically how tennis is a preferred marketing platform for luxury and finance brands. The publication explores the appeal of tennis sponsorships, particularly at the US Open, which attracts a broad audience beyond traditional tennis fans. It showcases examples of brands leveraging this platform.

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September 11, 2026

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Sponsor Logo: Lob

It’s Friday, and it’s also the 25th anniversary of 9/11. The Wall Street Journal dug through its archives to look back on the immediate aftermath of the attacks and their long reverberations.

In today’s edition:

Taking it outside 🎾

Up, up, and away 📲

Water you laughing at 💧 —Alyssa Meyers, Kristina Monllos, Jamila Huxtable

Collage clockwise from top: Coco Gauf, a Black woman tennis player, sits in front of microphones at a press conference in front of Mercedes Benz logos, Taylor Fritz, a white man tennis player serving a ball while wearing an Oura ring on his middle finger, and a promotional image from Grey Goose showing a Honey Deuce cocktail, a pinkish drink with 3 melon balls skewered on a swizzle stick, being held up in front of a crowded tennis court.

@mbusa/YouTube, @ouraring/Instagram, Grey Goose

It’s no secret that tennis is a preferred marketing playground for brands in categories like luxury and finance.

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Date: Fri, 11 Sep 2026 13:01:10 -0400 (EDT)
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