How the Portland Fire found its mascot.
Morning Brew promotes a story about the Portland Fire's new WNBA team mascot, a dragon named Rose, and the team's efforts to develop its brand. The campaign highlights the importance of creating a memorable mascot in professional sports, particularly in the WNBA. Morning Brew also features a sponsorship by Spotify, focusing on the value of intentional fan engagement.
Read this email as text
for screen readers, or when images don't load
September 14, 2026
View Online | Sign Up | Shop
Sponsor Logo: Spotify
It’s Monday. Get ready with me to go to Wimbledon—or not. After widespread concerns about influencers disrupting the US Open, the All England Club reportedly won’t credential influencers and plans to confiscate ring lights and other creator tools that could be disruptive to matches.
In today’s edition:
Dragon’s in the details 🏀
Grocery gains 🛒
Fits and starts 🛍️ —Alyssa Meyers, Kristina Monllos, Andrew Adam Newman
Rose by any other name
Portland Fire mascot Rose, a pink, glitter-breathing dragon.
Ali Gradischer/Getty Images
Late last month, the Portland Fire, the city’s newly revived WNBA team, made like Daenerys Targaryen and hatched a dragon.
The team’s first-ever mascot, a dragon named Rose that breathes glitter, made her debut only a few weeks ago, but her lore dates back 24 years to 2002, when the original Portland Fire team played its last game before folding. According to the team, Rose lay dormant under the city ever since.
Of course, Rose isn’t real, but with the effort that many modern teams across leagues—especially the WNBA—are putting into developing their mascots, it may be easy for fans to believe she is.
Email headers
sender, ESP fingerprints, unsubscribe and auth headers
As received, minus the delivery side: the archive's own addresses appear as [recipient], relay hops and signatures are left out, and unsubscribe links are trimmed to their host.
- Received-SPF
- pass ([receiver]: domain of [email protected] designates 192.64.236.184 as permitted sender) receiver=[receiver]; client-ip=192.64.236.184; envelope-from="[email protected]"; helo=morningbrew-c.sailthru.com;
- Authentication-Results
- [receiver]; dkim=pass [email protected] header.s=sailthru header.b=bdRDQ69a; dmarc=pass header.from=morningbrew.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=morningbrew-c.sailthru.com; spf=pass ([receiver]: domain of [email protected] designates 192.64.236.184 as permitted sender) smtp.mailfrom=delivery_20260914130022.47473134.293476@bounce.morningbrew.com; arc=none smtp.remote-ip=192.64.236.184
- Date
- Mon, 14 Sep 2026 13:00:22 -0400 (EDT)
- From
- Marketing Brew <[email protected]>
- Reply-To
- [email protected]
- Message-ID
- <[email protected]>
- Subject
- ☕ House of the dragon
- MIME-Version
- 1.0
- Content-Type
- multipart/alternative; boundary="----=_Part_4788023_1481937536.1789405222105"
- Precedence
- bulk
- x-job
- 7748-47473134-20260914
- X-Feedback-ID
- 7748:47473134:campaign:sailthru
- X-TM-ID
- 20260914130022.47473134.293476
- X-Info
- Message sent by sailthru.com customer Morning Brew
- X-Info
- We do not permit unsolicited commercial email
- X-Info
- Please report abuse by forwarding complete headers to
- X-Info
- [email protected]
- X-Mailer
- sailthru.com
- X-JMailer
- aws-campaign-mailer-14.sailthru.cloud
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- X-Unsubscribe-Web
- https://link.morningbrew.com/oc/6a8e359d100aabef8b0f7ab6s9ii6.6ag4/dfe3d69a
- List-Unsubscribe
- <https://link.morningbrew.com/…>,<mailto:…@mx.sailthru.com>
- X-rpcampaign
- stlma47473134
- X-steri
- 47473134.293476.0
Archived for reference and commentary. Morning Brew, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.
Similar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
