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Introducing: Minimalist Defining Mascara

Definition without the drama

Jones Road Beauty <[email protected]>

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Thursday, August 13, 2026

Jones Road introduces the Minimalist Defining Mascara, offering subtle and long-lasting definition, volume, and length. The product is available in Pitch Black and Rich Brown shades. Jones Road promotes the mascara as a natural and understated lash essential, with founder Bobbi endorsing its ability to achieve a naturally beautiful look.

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