How Jones Road does email marketing
Beauty & Personal Care55 campaigns · www.jonesroadbeauty.com · RSS
Clean no-makeup makeup. Free from sulfates, parabens, and phthalates. Uber-black mascara, peppermint lip gloss, and more clean beauty products.
Jones Road sends about 5 campaigns a week, spread across the week, most often around 9am US Eastern. Its median subject line runs 34 characters.
Measured from 55 campaigns sent Jul 14 to Oct 6, 2026. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.6 28% more than typical (3.6)
- Median subject length
- 34chars About the same as typical (32 chars)
- Median words
- 85 51% less than typical (175)
- Discount in the subject
- 11% 3 points below typical (14%)
Latest Jones Road emails
All 55 campaignsWhen Jones Road sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 9am is the most common hour (up to 46% of sends). Across 54 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 4 | 7% |
| Tuesday | 11 | 20% |
| Wednesday | 3 | 6% |
| Thursday | 12 | 22% |
| Friday | 0 | 0% |
| Saturday | 12 | 22% |
| Sunday | 12 | 22% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 5 | 9% |
| 9am | 25 | 46% |
| 10am | 3 | 6% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 2 | 4% |
| 5pm | 1 | 2% |
| 6pm | 0 | 0% |
| 7pm | 18 | 33% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Jones Road subject lines
The median runs 34 characters across 6 words, against 32 for the typical brand. The words Jones Road reaches for most: “fall”, “skin” and “look”.
- “It's Finally Here: The Bobbi Kit 6.0” 36 chars · Oct 6
- “Tomorrow: The Bobbi Kit 6.0 Arrives” 35 chars · Oct 5
- “Bobbi's Sixth Annual Edit Is Almost Here” 40 chars · Oct 4
- “Back in Stock: So Many Fall Essentials” 38 chars · Oct 3
- “A Decision-Free Complexion Routine” 34 chars · Oct 1
What Jones Road sends
Mostly Promotions & Sales, at 62% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Jones Road sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
The median Jones Road campaign carries 14 images.
Compare Jones Road with Sol De Janeiro and WONDERSKIN
See how Sol De Janeiro and WONDERSKIN send, same industry and measured the same way. Or compare with every Beauty & Personal Care brand and the whole archive.
How this is measured
Every figure comes from real Jones Road emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.