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How Jones Road does email marketing

Beauty & Personal Care

25 campaigns · www.jonesroadbeauty.com · RSS

Clean no-makeup makeup. Free from sulfates, parabens, and phthalates. Uber-black mascara, peppermint lip gloss, and more clean beauty products.

Jones Road sends about 4.3 campaigns a week, most often on Thu around 9am US Eastern. Its median subject line runs 32 characters.

Campaigns a week
4.3
Median subject
32 chars
Median words
85
Carry a promo code
0%

When Jones Road sends

Across 24 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Jones Road chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Jones Road sends

Mostly Promotions & Sales (52% of campaigns).

Promotions & Sales 52% · 13
Product Showcase 24% · 6
Product Launches 12% · 3
Other 8% · 2

The stack behind the sends

Jones Road sends with Klaviyo and publishes a DMARC none policy.

Sends with

Klaviyo

Domain authentication

DMARC: none

Failures are monitored but still delivered, so the policy is not enforced yet.

A typical Jones Road campaign carries 85 words and 14 images.

How this is measured

Every figure comes from real Jones Road emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Jones Road campaigns.