How Sol De Janeiro does email marketing
Beauty & Personal Care91 campaigns · soldejaneiro.com · RSS
We've captured the beauty of Brazil in a jar with our award winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.
Sol De Janeiro sends about 7 campaigns a week, spread across the week, most often around 11am US Eastern. Its median subject line runs 38 characters, and 75% carry an emoji.
Measured from 91 campaigns sent Jul 14 to Oct 7, 2026. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 7.4 2.1 times typical (3.6)
- Median subject length
- 38chars 19% more than typical (32 chars)
- Median words
- 358 2 times typical (175)
- Discount in the subject
- 7% 7 points below typical (14%)
- Copyable promo code
- 7% 7 points above typical (0%)
Latest Sol De Janeiro emails
All 91 campaignsWhen Sol De Janeiro sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 11am is the most common hour (up to 57% of sends). Across 89 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 12 | 13% |
| Tuesday | 15 | 17% |
| Wednesday | 15 | 17% |
| Thursday | 13 | 15% |
| Friday | 10 | 11% |
| Saturday | 13 | 15% |
| Sunday | 11 | 12% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 2 | 2% |
| 10am | 5 | 6% |
| 11am | 51 | 57% |
| 12pm | 1 | 1% |
| 1pm | 0 | 0% |
| 2pm | 1 | 1% |
| 3pm | 1 | 1% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 22 | 25% |
| 7pm | 0 | 0% |
| 8pm | 4 | 4% |
| 9pm | 1 | 1% |
| 10pm | 1 | 1% |
| 11pm | 0 | 0% |
Sol De Janeiro subject lines
The median runs 38 characters across 7 words, against 32 for the typical brand. The words Sol De Janeiro reaches for most: “new”, “free” and “mist”.
- “Scents for being unapologetically yourself” 42 chars · Oct 7
- “Cheirosa 48 lovers, this one’s for you 👙🌺” 41 chars · Oct 6
- “The NEW set for impossibly smooth skin ❤️” 41 chars · Oct 5
- “Pick a scent based on your fall drink order ☕️” 46 chars · Oct 4
- “When temps go low... 🍂” 22 chars · Oct 3
What Sol De Janeiro sends
Product Showcase is the campaign Sol De Janeiro sends most, at 32%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Sol De Janeiro sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Sol De Janeiro campaign carries 20 images.
Compare Sol De Janeiro with WONDERSKIN and Jones Road
See how WONDERSKIN and Jones Road send, same industry and measured the same way. Or compare with every Beauty & Personal Care brand and the whole archive.
How this is measured
Every figure comes from real Sol De Janeiro emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.