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How Sol De Janeiro does email marketing

Beauty & Personal Care

46 campaigns · soldejaneiro.com · RSS

We've captured the beauty of Brazil in a jar with our award winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.

Sol De Janeiro sends about 7.9 campaigns a week, most often on Tue around 11am US Eastern. Its median subject line runs 38 characters, and 74% carry an emoji.

Campaigns a week
7.9
Median subject
38 chars
Median words
380
Carry a promo code
11%

When Sol De Janeiro sends

Across 44 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Sol De Janeiro chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Sol De Janeiro sends

Mostly Promotions & Sales (35% of campaigns).

Promotions & Sales 35% · 16
Product Showcase 28% · 13
Other 26% · 12
Abandoned Cart 4% · 2

The stack behind the sends

Sol De Janeiro sends with Klaviyo and publishes a DMARC reject policy.

Sends with

Klaviyo

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

SPF also authorizes Microsoft 365, Google Workspace, Mailgun, Amazon SES to send as this domain, which usually means other tools sit alongside the main platform.

A typical Sol De Janeiro campaign carries 380 words and 20 images.

How this is measured

Every figure comes from real Sol De Janeiro emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Sol De Janeiro campaigns.