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How WONDERSKIN does email marketing

Beauty & Personal Care

32 campaigns · wonderskin.com · RSS

WONDERSKIN game-changing skincare, lip, and brow color. Creator of WONDER BLADING technology.

WONDERSKIN sends about 5.5 campaigns a week, most often on Wed around 8pm US Eastern. Its median subject line runs 28 characters, and 22% carry an emoji.

Campaigns a week
5.5
Median subject
28 chars
Median words
109
Carry a promo code
9%

When WONDERSKIN sends

Across 27 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when WONDERSKIN chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What WONDERSKIN sends

Mostly Promotions & Sales (38% of campaigns).

Promotions & Sales 38% · 12
Product Showcase 34% · 11
Transactional 13% · 4
Newsletters 3% · 1
Abandoned Cart 3% · 1
Other 3% · 1

The stack behind the sends

WONDERSKIN sends with Klaviyo and publishes a DMARC quarantine policy.

Sends with

Klaviyo

Tracking & personalization

Nifty Images Personalization
3 of 32

Domain authentication

DMARC: quarantine BIMI

Mail failing authentication is sent to spam rather than delivered.

SPF also authorizes Google Workspace, Mailgun to send as this domain, which usually means other tools sit alongside the main platform.

A typical WONDERSKIN campaign carries 109 words and 7 images.

How this is measured

Every figure comes from real WONDERSKIN emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse WONDERSKIN campaigns.