How WONDERSKIN does email marketing
Beauty & Personal Care59 campaigns · wonderskin.com · RSS
WONDERSKIN game-changing skincare, lip, and brow color. Creator of WONDER BLADING technology.
WONDERSKIN sends about 5 campaigns a week, most often on Tuesday, Wednesday and Thursday around 7am, 10am and 11am US Eastern. Its median subject line runs 31 characters, and 29% carry an emoji.
Measured from 59 campaigns sent Jul 14 to Oct 7, 2026. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.8 33% more than typical (3.6)
- Median subject length
- 31chars About the same as typical (32 chars)
- Median words
- 105 40% less than typical (175)
- Discount in the subject
- 15% About the same as typical (14%)
- Copyable promo code
- 17% 17 points above typical (0%)
Latest WONDERSKIN emails
All 59 campaignsWhen WONDERSKIN sends
Tuesday, Wednesday and Thursday are the busiest days, within two points or one email of each other (up to 19% of sends). 7am, 10am and 11am are the most common hours, within one email of each other (up to 17% of sends). Across 54 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 9% |
| Tuesday | 10 | 19% |
| Wednesday | 9 | 17% |
| Thursday | 9 | 17% |
| Friday | 5 | 9% |
| Saturday | 8 | 15% |
| Sunday | 8 | 15% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 8 | 15% |
| 8am | 2 | 4% |
| 9am | 5 | 9% |
| 10am | 9 | 17% |
| 11am | 8 | 15% |
| 12pm | 1 | 2% |
| 1pm | 2 | 4% |
| 2pm | 0 | 0% |
| 3pm | 5 | 9% |
| 4pm | 2 | 4% |
| 5pm | 0 | 0% |
| 6pm | 3 | 6% |
| 7pm | 4 | 7% |
| 8pm | 5 | 9% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
WONDERSKIN subject lines
The median runs 31 characters across 6 words, against 32 for the typical brand. The words WONDERSKIN reaches for most: “free”, “lip” and “claim”.
- “Prime Deals: Activated -> ⏰” 27 chars · Oct 7
- “Wonderskin’s Prime Deals Are Here” 33 chars · Oct 6
- “Your eye trio at 50% off” 24 chars · Oct 3
- “We've got a FREE GIFT for you!” 30 chars · Oct 1
- “RESTOCKED” 9 chars · Sep 29
What WONDERSKIN sends
Mostly Promotions & Sales, at 53% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
WONDERSKIN sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Tracking & personalization
- Nifty Images Personalization
- 4 of 59
Nifty Images renders images when the email is opened, so the content can change after it is sent. How dynamic content works, from Alterable
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace and Mailgun to send as this domain, which usually means other tools sit alongside Klaviyo.
The median WONDERSKIN campaign carries 7 images.
Compare WONDERSKIN with Sol De Janeiro and Jones Road
See how Sol De Janeiro and Jones Road send, same industry and measured the same way. Or compare with every Beauty & Personal Care brand and the whole archive.
How this is measured
Every figure comes from real WONDERSKIN emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.