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Beauty & Personal Care email examples

Campaigns from skincare, cosmetics and personal care brands. See how they explain a formula, launch a shade or product, and build routine and repeat purchase through email.

154 campaigns. Real HTML emails, captured from the inbox.

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Jones Road Jul 19, 2026

JRB's Midyear Recap

Six new additions that should be on your radar

Product Showcase Animated
Glossier Jul 19, 2026

Got a question?

gTEAM’s here to help

Welcome & Onboarding
Glossier Jul 19, 2026

Introducing: 24 Hours with Glossier

A love letter to New York City

Product Launches
Sol De Janeiro Jul 18, 2026

Sol Passport Points are worth DOUBLE

Redeem your points for products you love

Promotions & Sales Animated
WONDERSKIN Jul 18, 2026

You have (3) unclaimed offers

UNWRAP UNWRAP UNWRAP

Product Showcase
Jones Road Jul 18, 2026

Get the Look: Statement Eyes

Starring a new shade, Espresso

Product Showcase
Glossier Jul 18, 2026

Savor the Big Apple 🍎

A city this iconic deserves a flavor to match

Product Showcase
WONDERSKIN Jul 17, 2026

Happy World Emoji Day 🙂

It's World Emoji Day, but we're biased. Ours are better 💅🏼"Which one's going in your cart first?

Abandoned Cart
Sol De Janeiro Jul 17, 2026

No rules, just game.

New Cheiroso Cologne Mist is here

Product Showcase Animated
Sol De Janeiro Jul 17, 2026

DON’T FORGET: Claim your 10% OFF + FREE SHIPPING 💛 ​

Grab these best sellers now, thank us later

Promotions & Sales Animated WELCOME26JJHW49
Glossier Jul 17, 2026

Over 10k 5-star reviews (and counting)

get 15% off our best-selling fragrances

Promotions & Sales
Harry's Jul 17, 2026

Our story, our mission

The Harry's Standard

Newsletters
WONDERSKIN Jul 17, 2026

A Bestseller For 33% Off?

Choose your shade ☝️ and shine!

Promotions & Sales
Glossier Jul 17, 2026

Your next summer flavor...

Swipe on our newest Balm Dotcom

Product Launches
Jones Road Jul 16, 2026

4 Formulas for Flawless Eyes

Meet the eyeshadow collection

Product Launches
Sol De Janeiro Jul 16, 2026

Just for you: Points are worth DOUBLE 💛

Redeem now, thank us later

Promotions & Sales Animated
Sol De Janeiro Jul 16, 2026

"You smell amazing!" —everyone, to you

+ don’t forget your exclusive 10% off!

Promotions & Sales WELCOME26JJHW49
WONDERSKIN Jul 16, 2026

💋 The Most Wanted Lip Color

Click and Reveal →

Product Showcase Animated
Glossier Jul 16, 2026

New I ♥️ NY merch just arrived!

Wear your heart on your sleeve

Product Launches
WONDERSKIN Jul 15, 2026

📸 How Blush Stain took over the media!

& how you can get 25% off

Product Showcase Animated
Harry's Jul 15, 2026

The 2-in-1 that simplifies your shower

Rinse and repeat all summer long

Product Launches
Sol De Janeiro Jul 15, 2026

Which Cheiroso Cologne Mist is the play?

Find out here.

Product Showcase
Sol De Janeiro Jul 15, 2026

You've got 10% OFF + FREE SHIPPING 🙌​

Perfect to use on best-selling Brazilian Bum Bum Cream

Promotions & Sales WELCOME26JJHW49
Glossier Jul 15, 2026

You’ve got 15% off

here’s how we would use it

Promotions & Sales