Introducing: 24 Hours with Glossier
A love letter to New York City
Glossier introduces 24 Hours with Glossier, a love letter to New York City featuring friends of the brand. The campaign showcases a day in the life of various individuals, including Asmeret Berhe-Lumax, Coco Baudelle, and Ariella Starkman. Glossier also launches a limited edition I ❤️ NY Balm Dotcom with a juicy apple flavor and clear tint.
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Buckle up! I ❤️ NY Balm Dotcom is our newest balm in town. Swipe on a juicy apple flavor with a clear tint.
SPEND A DAY IN THE CITY
Introducing 24 Hours with Glossier
A love letter to New York City, featuring some of our nearest and dearest friends.
THE MORNING HOURS
Beginning her day by walking neighborhood girls to the subway and restocking a local community fridge, Asmeret embodies the generosity and care that quietly power New York.
Watch the vlog
THE AFTERNOON HOURS
A filmmaker and creative whose love of cinema shapes the way she experiences the city, Coco invites viewers into an afternoon spent finding inspiration in New York's iconic Cinema Village.
THE NIGHT HOURS
Always in motion, Ariella moves seamlessly from event production to late-night karaoke, capturing the energy, ambition, and spontaneity that define a life lived in New York.
THE AFTER WORK HOURS
Penda N'Diaye + Elena Howes
Closing out the day, Glossier's own Penda N'Diaye and Elena Howes stop by Glossier’s local watering hole, Toad Hall for evening hang with martinis, pizza, and pool with their co-workers.
Glossier.com / [email protected]
233 Spring Street, Floor 10
New York, NY 10013
New Street Square
London, EC4A 3TW
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