How Glossier does email marketing
Beauty & Personal Care38 campaigns · www.glossier.com · RSS
Glossier is a beauty company that sells skincare and makeup products. It offers blushes and lip products.
Glossier sends about 4.8 campaigns a week, most often on Tue around 8pm US Eastern. Its median subject line runs 27 characters, and 13% carry an emoji.
- Campaigns a week
- 4.8
- Median subject
- 27 chars
- Median words
- 189
- Carry a promo code
- 3%
When Glossier sends
Across 35 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Glossier chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Glossier sends
Mostly Promotions & Sales (37% of campaigns).
The stack behind the sends
Glossier sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes SendGrid to send as this domain, which usually means other tools sit alongside the main platform.
A typical Glossier campaign carries 189 words and 10 images.
How this is measured
Every figure comes from real Glossier emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Glossier campaigns.