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Fjallraven newsletter and email examples

Fashion & Apparel

44 campaigns · www.fjallraven.com · RSS

Buy outdoor pants, parkas, jackets, backpacks and Kanken gear in the official Fjallraven US store.

37 Fjallraven emails in the 12 weeks to Oct 6, by the day each landed and the time it was sent (ET).
  • Sends about 3 times a week, about as often as the typical Fashion & Apparel brand.
  • Most often on Tue around 5pm ET, counting scheduled sends only.
  • 14% of subject lines mention a discount, against 10% for the typical Fashion & Apparel brand.

Every email here was captured from a real subscription, starting July 2026. Full report

Why We Wear Wool All Summer

Everyday gear. Outdoor ready.

The High Coast Totepack: Built for the scenic route

Don’t miss out: save up to 30% in our End of Season sale

Your Summer Hiking Kit

Explore mountaineering

Skule: Built to Handle it All

A Swedish take on Christmas in July

New styles, built for life outside

The Räven: From Work to Weekend

Summer tops, summer comfort

Designed for the Alpine

More on Fjallraven

Other Fashion & Apparel brands

All Fashion & Apparel emails