Audi becomes the first automaker to launch Spotify’s fully native in-car app
Audi of America <[email protected]>
Share
Audi announces the launch of Spotify's fully native in-car app, available exclusively for supported newer Audi models. The app integrates directly into the vehicle's infotainment system, offering features like music videos and real-time lyrics. Audi is the first automaker to offer this native app experience.
What the raw message shows
From the headers
- Sent with
-
SparkPost See it in the headers
Across Audi USA's email
- Sends
- About every 2 weeks
- DMARC
-
Not enforced
Failures are monitored but still delivered.
The copy
284 words · about 1 min to read
Audi becomes the first automaker to launch Spotify’s fully native in-car app
Ingolstadt, October 21, 2026 – Audi is the first automaker in the world to integrate Spotify’s full native app experience directly into the vehicle. Through its integration with Android Automotive OS, the new Spotify App operates directly through the vehicle’s infotainment system, without requiring a connected smartphone. Features including music videos, real-time lyrics, and Spotify Jam automatically adjust based on whether the vehicle is being driven or is parked. Beginning October 21, 2026, the native Spotify app will be exclusively available through the Audi Application Store for supported newer Audi models based on the Premium Platform Electric (PPE), and Premium Platform Combustion (PPC) architecture. This currently applies to the Audi A6 e-tron and Audi Q6 e-tron as well as to the Audi A5, Audi Q5 and Audi A6 from model year 2026.
Key facts about the new native Spotify app
Audi is the first automaker to offer Spotify’s fully native app directly in the vehicle
Audi, Cariad and Spotify collaborated closely to optimize the app’s integration with Android Automotive OS
The app runs directly through the vehicle’s infotainment system without requiring smartphone tethering
Available features include for the first time music videos and real-time lyrics as well as Spotify Jam and Spotify DJ
When the vehicle is parked, full feature set and expanded browsing become available on the center MMI display
On equipped vehicles, supported features remain available on the front passenger display while the vehicle is in motion
Available beginning October 21 for supported Audi models built on the PPE and PPC architecture from the model year 2026 onwards – initially exclusively via the Audi Application Store
Please read more here.
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
mta-92-22.sparkpostmail.com
· 192.174.92.22
SparkPost's sending servers
- SPF
- Pass for eu.sparkpostmail1.com
- DKIM
-
- Pass signed by email.media.audiusa.com
- DMARC
-
Pass for email.media.audiusa.com
Policy: none, so failures would still be delivered
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
- No feedback-loop header
Show all 14 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received Identifies SparkPost
- from mta-92-22.sparkpostmail.com (192.174.92.22) by [receiver] (cloudflare) id 0u4Ns6l2pK5X for <[recipient]>; Wed, 21 Oct 2026 20:14:00 +0000
- Received Identifies SparkPost
- from [10.95.194.81] ([10.95.194.81]) by i-0d82ed9f581f04d6e.mta3vrest.sd.prd.sparkpost (ecelerity 5.3.0.76471 r(msys-ecelerity:tags/5.3.0.24)) with REST id 39/15-31737-30C19DA6; Wed, 21 Oct 2026 20:09:39 +0000
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [email protected] designates 192.174.92.22 as permitted sender) receiver=[receiver]; client-ip=192.174.92.22; envelope-from="[email protected]"; helo=mta-92-22.sparkpostmail.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass [email protected] header.s=scph0125 header.b=bNEF8KEf; dmarc=pass header.from=email.media.audiusa.com policy.dmarc=none; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta-92-22.sparkpostmail.com; spf=pass ([receiver]: domain of [email protected] designates 192.174.92.22 as permitted sender) smtp.mailfrom=msprvs1=20754fm8_-DVJ=bounces-12170@eu.sparkpostmail1.com; arc=none smtp.remote-ip=192.174.92.22
Platform
- X-MSFBL
- 14Usi3ZTFARBnue+/FUm25Q9bhqjHpZYljlKWGNsCAE=|eyJyIjoiYXVkaXVzYUB pbmJveGFyY2hpdmUub3JnIiwiY3VzdG9tZXJfaWQiOiIxMjE3MCIsInRlbmFudF9 pZCI6InNwY2V1IiwibWVzc2FnZV9pZCI6IjZhZDAwMzFjZDk2YWU4YmU1MTkzIiw ic3ViYWNjb3VudF9pZCI6IjAifQ==
Unsubscribe and feedback
- List-Unsubscribe
- <mailto:…@eu.sparkpostmail.com>,<https://unsubscribe.eu.spmta.com/…>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- List-Id
- <spceu.12170.0.sparkpostmail.com>
Message
- From
- "Audi of America" <[email protected]>
- Message-ID
- <39.15.31737.30C19DA6@i-0d82ed9f581f04d6e.mta3vrest.sd.prd.sparkpost>
- Subject
- Audi becomes the first automaker to launch Spotify’s fully native in-car app
- Date
- Wed, 21 Oct 2026 20:09:38 +0000
- Content-Type
- multipart/alternative; boundary="_----7TnVpzxIEFWG2nxEDqSDkg===_59/6B-17080-E638CA76"
- MIME-Version
- 1.0
More from Audi USA
All 11 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. Audi USA, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.