Skip to content

Grab your first pair and join the flock!

Get 10% off your first pair with code: WELCOME10

Allbirds promotes a 10% discount on first orders with code "WELCOME10". The brand showcases various shoe styles, including slip-ons and sneakers. Allbirds invites new customers to join with a special offer.

What the raw message shows

From the headers

Sent with
Attentive See it in the headers

Across Allbirds's email

DMARC
Enforced, quarantine

Mail failing authentication goes to spam.

The copy

78 words · under a minute to read

Use code "WELCOME10" for 10% off your first order | SHOP NOW

We love your taste. | Here's 10% Off* | CLAIM MY DISCOUNT

Women's Canvas Cruiser Slip On - Warm White (Natural White Sole)

Men's Allbirds Flip Flop - Mushroom

Women's Strider - Blizzard (Blizzard Sole)

Women's Canvas Cruiser - Sea Spray (Natural White Sole)

Women's Varsity Airy - Mid Yellow (Blizzard Sole)

Men's Runner NZ Slip On - Light Grey (Light Grey Sole)

allbirds BY NATURE

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
o803.mail.allbirds.com · 149.72.74.36

Attentive's sending servers

SPF
Pass for em924.mail.allbirds.com
DKIM
  • Pass signed by mail.allbirds.com
DMARC
Pass for mail.allbirds.com

Policy: quarantine

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
Feedback loop set up

Mailbox providers can report spam complaints straight back to the sender.

Show all 21 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received
from o803.mail.allbirds.com (149.72.74.36) by [receiver] (cloudflare) id KGVdi1huStmy for <[recipient]>; Sat, 03 Oct 2026 17:34:25 +0000
Received
by recvd-76479b6d66-8lqw6 with SMTP id recvd-76479b6d66-8lqw6-1-6AC13CA1-1 2026-10-03 17:34:25.000007885 +0000 UTC m=+347615.078594278
Received
from MTEwMDMzMTg1 (unknown) by geopod-ismtpd-18 (SG) with HTTP id 0w_0DpCHRi-IlZupyi4lrg Sat, 03 Oct 2026 17:34:24.984 +0000 (UTC)

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [recipient]@em924.mail.allbirds.com designates 149.72.74.36 as permitted sender) receiver=[receiver]; client-ip=149.72.74.36; envelope-from="[recipient]@em924.mail.allbirds.com"; helo=o803.mail.allbirds.com;
Authentication-Results Authentication result
[receiver]; dkim=pass header.d=mail.allbirds.com header.s=at9 header.b=hORI1hi+; dmarc=pass header.from=mail.allbirds.com policy.dmarc=quarantine; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o803.mail.allbirds.com; spf=pass ([receiver]: domain of [recipient]@em924.mail.allbirds.com designates 149.72.74.36 as permitted sender) smtp.mailfrom=[recipient]@em924.mail.allbirds.com; arc=none smtp.remote-ip=149.72.74.36

Platform

X-Attntv-Account Identifies Attentive
3556
X-Report-Abuse-To
[email protected]
X-SG-EID
u001.FYDgklGbVZKIBN/1cm7706jKEDRpJAGj8PWltiCpcrwqlUON135Br92AMzvh1hKGM6LdqfdXp0NFRdOuRWbhbls2Ga9ntpMXVycJytfDRwibR07+5fLaiSzxMrmeJ20Rue2wzE3BpRUAtawGnktpFEAyKxs0C0XoEBLpnQRBAR/uoOOPt6y8YNWy/XeMqlqHNDaCq3wLhdZDGeamioX5qDvWi3/g7IhAIie7IAGVcfovTpJ/8KQv0XYy76s3EaWa
X-SG-ID
u001.SdBcvi+Evd/bQef8eZF3BpTL9BgbK5wfSJMJGMsmprAmgGUaAoRUR6E1wTRL02U7pDsE1SHWN5xVf4hBTw9vcbzr/pS1ooCaeuHlQYz1zGItt+iJH6x6+hmt6aZXhYUKx0nwQPBZnfln1YbXnTTh18JGyNksApFA1pdvZ4w3KI2zRjsO57FzDjsmQ2yWoWnS9SsQwfk2AVs8is82K7iDaKTlu6EKqAAhYoP+OWvZX/42DBszFE/uYvglYI0oBoQeWCS0qVwUBFf6s53X4A6LzQ==
X-Entity-ID
u001.7S1rTaqf7SbgGIHMym5Lpw==

Unsubscribe and feedback

Feedback-ID
12292086:3556:TRIGGERED:Attentive
List-Unsubscribe Identifies Attentive
<https://allbirds.attentive-unsubscribe.com/…>
List-Unsubscribe-Post
List-Unsubscribe=One-Click

Message

Content-Transfer-Encoding
quoted-printable
Content-Type
text/html; charset=utf-8
Date
Sat, 03 Oct 2026 17:34:25 +0000 (UTC)
From
Allbirds <[email protected]>
Mime-Version
1.0
Message-ID
<0w_0DpCHRi-IlZupyi4lrg@geopod-ismtpd-18>
Subject
Grab your first pair and join the flock!
Reply-To
Allbirds <[email protected]>

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

ALO

Just Dropped: New Summer Essentials

Compare
UGG®

OUR SALE FAVORITES

Compare
Walmart

New shoes? Yes, please! 👟👡

Compare
Vuori

Just Dropped: New Arrivals

Compare

Archived for reference and commentary. Allbirds, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.