It’s almost Halloween! :jack_o_lantern: Are you ready?

Find UO on DoorDash & get last-minute faves delivered right to your door

Wed, Oct 28 · 1:09pm ET Holiday & Seasonal

Sent with Salesforce Marketing Cloud Sends about 14 a week All facts

Urban Outfitters promotes their Halloween collection, inviting customers to get ready for the holiday. The brand offers free standard shipping for qualifying orders in the US. They also remind customers about their review incentive program, which rewards participants with a 20% off coupon for submitting five product reviews within a calendar quarter.

What the raw message shows

From the headers

Sent with: Salesforce Marketing Cloud See it in the headers

In the HTML

Built with: Animated GIFs

Across Urban Outfitters's email

Sends: About 14 a week
DMARC: Enforced, reject
Mail failing authentication is refused.

The copy

24 words · under a minute to read · 8 buttons

Button SHOP NOW

Button FIND YOUR STORE

Button Shop UO

Button Help + Info

Button Find a Store

Button Contact Us

Button UO Rewards

Button UO Community

You are subscribed as [email protected]

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from

mta9.s.urbanoutfitters.com · 13.111.204.151

Salesforce Marketing Cloud's sending servers

SPF

Pass for bounce.s.urbanoutfitters.com

DKIM

Pass signed by urbanoutfitters
Pass signed by s11.y.mc.salesforce.com

DMARC

Pass for s.urbanoutfitters.com

Policy: reject

Unsubscribe

One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints

No feedback-loop header

Show all 15 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received: from mta9.s.urbanoutfitters.com (13.111.204.151) by [receiver] (cloudflare) id EGV3hLVBnpCF for <[recipient]>; Wed, 28 Oct 2026 23:09:35 +0000
Received: by mta9.s.urbanoutfitters.com id hsa0au39mjcg for <[recipient]>; Wed, 28 Oct 2026 23:09:35 +0000 (envelope-from <bounce-JFLP4TYWA2QEBJB57JU2HTRE5Q.110068@bounce.s.urbanoutfitters.com>)

Authentication

Received-SPF Authentication result: pass ([receiver]: domain of bounce-JFLP4TYWA2QEBJB57JU2HTRE5Q.110068@bounce.s.urbanoutfitters.com designates 13.111.204.151 as permitted sender) receiver=[receiver]; client-ip=13.111.204.151; envelope-from="bounce-JFLP4TYWA2QEBJB57JU2HTRE5Q.110068@bounce.s.urbanoutfitters.com"; helo=mta9.s.urbanoutfitters.com;
Authentication-Results Authentication result: [receiver]; dkim=pass [email protected] header.s=11dkim1 header.b=0gVMWoyC; dkim=pass header.d=s11.y.mc.salesforce.com header.s=fbldkim11 header.b=XDwTP0RU; dmarc=pass header.from=s.urbanoutfitters.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta9.s.urbanoutfitters.com; spf=pass ([receiver]: domain of bounce-JFLP4TYWA2QEBJB57JU2HTRE5Q.110068@bounce.s.urbanoutfitters.com designates 13.111.204.151 as permitted sender) smtp.mailfrom=bounce-JFLP4TYWA2QEBJB57JU2HTRE5Q.110068@bounce.s.urbanoutfitters.com; arc=none smtp.remote-ip=13.111.204.151

Platform

X-SFMC-Stack Identifies Salesforce Marketing Cloud: 11
x-job: 514011507_267791

Unsubscribe and feedback

List-Unsubscribe: <https://click.s.urbanoutfitters.com/…>, <mailto:…@leave.s.urbanoutfitters.com>
List-Unsubscribe-Post: List-Unsubscribe=One-Click

Message

From: "Urban Outfitters" <[email protected]>
Subject: It’s almost Halloween! :jack_o_lantern: Are you ready?
Date: Wed, 28 Oct 2026 17:09:34 -0600
MIME-Version: 1.0
Reply-To: "Urban Outfitters" <[email protected]>
Message-ID: <[email protected]>
Content-Type: multipart/alternative; boundary="1k6rlvEfIgwU=_?:"

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