NEW SoftSense™ drops Oct 22nd
Ultra-responsive, ultra-soft Pilates fits.
Gymshark <[email protected]>
Share
Gymshark announces the upcoming release of its new SoftSense fabric on October 22nd. The brand promotes SoftSense as an ultra-responsive and ultra-soft fabric that responds to the body in real time. Gymshark invites customers to get a sneak peek and set reminders for the launch day.
What the raw message shows
From the headers
- Sent with
-
Braze
In the HTML
- Built with
- Animated GIFs, Dark-mode styles
Across Gymshark's email
- Sends
- About 4 a week
- DMARC
-
Enforced, reject
Mail failing authentication is refused.
The copy
137 words · under a minute to read
Oct 22nd: Save the date
DROPS OCT 22ND
Made with LYCRA® ADAPTIV fiber*, SoftSense™ is our brand new ultra-responsive, ultra-soft fabric that responds to your body in real time.
It holds when you hold. It moves when you move. It does exactly what you need in the moment, so you can focus more on your training and less on what you’re wearing.
Want to get a sneak peek?
*LYCRA® is a trademark of The LYCRA Company.
Find Out More
DROPS 22ND OCT
Check out these styles whilst you wait
Conditioning Club Oversized T-Shirt
Conditioning Club Washed Tank
Conditioning Club 4
Conditioning Club 4" Shorts
Trail Brown/Vanilla Beige
Get notified when SoftSense™ drops.
Make sure your notifs are turned on for launch day. Wouldn't want you to miss it.
Men Women Loyalty Get the App Refer a Friend
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
o5149.abmail.s.gymshark.com
· 223.165.121.223
Braze's sending servers
- SPF
- Pass for abmail.e.gymshark.com
- DKIM
-
- Pass signed by e.gymshark.com
- DMARC
-
Pass for e.gymshark.com
Policy: reject
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
- No feedback-loop header
Show all 16 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received
- from o5149.abmail.s.gymshark.com (223.165.121.223) by [receiver] (cloudflare) id 7vTp8cBbnpHk for <[recipient]>; Sun, 18 Oct 2026 18:39:58 +0000
- Received
- by recvd-7cc467c87f-5hzbd with SMTP id recvd-7cc467c87f-5hzbd-1-6AD5127E-1 2026-10-18 18:39:57.950053505 +0000 UTC m=+1647600.283947996
- Received
- from MTE3MDc0ODQ (unknown) by geopod-ismtpd-7 (SG) with HTTP id cOiyn0TqROqNnnr5KZ4mEw Sun, 18 Oct 2026 18:39:57.914 +0000 (UTC)
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [recipient]@abmail.e.gymshark.com designates 223.165.121.223 as permitted sender) receiver=[receiver]; client-ip=223.165.121.223; envelope-from="[recipient]@abmail.e.gymshark.com"; helo=o5149.abmail.s.gymshark.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass header.d=e.gymshark.com header.s=s1 header.b=BNXOQLqX; dmarc=pass header.from=e.gymshark.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o5149.abmail.s.gymshark.com; spf=pass ([receiver]: domain of [recipient]@abmail.e.gymshark.com designates 223.165.121.223 as permitted sender) smtp.mailfrom=[recipient]@abmail.e.gymshark.com; arc=none smtp.remote-ip=223.165.121.223
Platform
- X-SG-EID
- u001./sA0JhCd69m4L2w5oJSW0EcF6RC4Rguiyk+rYXs5UrOw/0uSwCmT5NHJ/svA9Hk0d3elRaYjzPo8CoL7Xjja7KVpTfuB3SVakM7FMr8pW/qz8fI5OPsfHF8P7PcrkghDcow+7R9vXF+M6uZwADouONY2YYDIXRexpg7f1xuJGRatOG+R7rsgHnhPCqdAauSB2cRhLH2tnXqmIYcswusljMgmpYb/DJr5IsKI966LYc5vpAa4oT3z26H+GFBbnkTa
- X-SG-ID
- u001.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
- X-Entity-ID
- u001.x5XXt3k4bTuCzYSDDZwCaQ==
Unsubscribe and feedback
- List-Unsubscribe
- <https://01.emailinboundprocessing.eu/…>, <mailto:…@unsubscribe.emailinboundprocessing.eu>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
Message
- Content-Type
- multipart/alternative; boundary=267e80c3200973fb1e737a3940e9643c584381311f1da498f9b53216c412
- Date
- Sun, 18 Oct 2026 18:39:58 +0000 (UTC)
- From
- Gymshark <[email protected]>
- Mime-Version
- 1.0
- Message-ID
- <cOiyn0TqROqNnnr5KZ4mEw@geopod-ismtpd-7>
- Subject
- NEW SoftSense™ drops Oct 22nd
More from Gymshark
All 9 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. Gymshark, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.