New styles, built for life outside

Bags & Gear

Always ready for nature

Biking home during a sunset. An all-afternoon hangout with friends. Finally finding a ripe tomato in the garden. Memories in nature don’t need to be ‘big’ to be special. Be ready for when they happen with Everyday Outdoor gear. Timeless and versatile, these essentials are made for daily life, but are always adventure ready.

In G-1000, these loose-fit trousers are designed for casual comfort and freedom of movement.

Wear a little Fjällräven history. The logo on this organic cotton t-shirt was pulled from our archives.

The slightly lower waistline with elastic ensures these loose-fit trousers in G-1000 sit comfortably.

Vardag Lite Cap

A classic cap in breathable G-1000 Air Stretch with an embroidered Fjällräven—logo just right for all-day wear.

Swedish for "Everyday Life"

That’s exactly what this collection was designed for. Inspired by classic Fjällräven styles and built with durable materials like G-1000 and organic cotton, Vardag brings timeless design and everyday functionality together in one versatile collection.

Our stories from the trail

The life cycle of a product

Every product has an impact, but when you extend its life cycle, its impact per use is reduced. That's why we try to make our gear as timeless and comfortable as we can, so you'll want to use it often, for longer.