We invested in these products. Here's why...
team cocokind <[email protected]>
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The team at cocokind promotes their new Soft-Glow Illuminator and highlights its multipurpose uses. They also announce the restocking of their Turmeric Tonic, a community favorite spot treatment. The brand shares their investment in product development, citing examples such as the airless pump packaging for Soft-Glow Illuminator.
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There’s a chill in the air and we’re here for it. Don’t worry, you can keep your summer glow all fall and we’re doing it with our new Soft-Glow Illuminator. We know we’ve been talking about this product a lot, but it’s already become a staple in our routines and we want to share why we're loving it. Here is a little recap of what we were up to last week:
Turmeric Tonic is back in stock. Our community favorite, Turmeric Tonic, is back! This invisible, non-drying spot treatment helps reduce the look of blemishes while clarifying and brightening skin. Featuring a hygienic metal rollerball that helps soothe and cool skin, it’s designed for spot treating on the go, and works as a gentle, vegan alternative to skin-drying spot treatments.
Our favorite Soft-Glow Illuminator hacks: Soft-Glow Illuminator is multipurpose. Need to refresh your face mid-day? Try mixing your illuminator with your concealer for glowy touch ups. You can also add in the Soft-Glow with your last layer of makeup for a lit from within finish. On bare skin, Soft-Glow Illuminator gives an overall glowy finish, like you just left a facial. Our favorite thing about this product is its versatility. If you want more glow, play with layers.
We rejected 3 pumps before the final one. Our original packaging for Soft-Glow Illuminatorcame with a small opening that you pour the formula straight into your hand. The biggest issues? Control + waste + mess. So, we switched to an airless pump. This format gives you more control over how much product comes out, with less mess and easy one-handed use.
Things that were actually worth our money. Some of our product decisions that cost us more, but made the experience better:
The Revitalizing Eye Cream's cooling metal tip is one of our biggest packaging investments. It stays cool on skin and helps create that refreshing, depuffing feeling under the eyes.
In Electrolyte Water Cream, we invested in a more expensive emulsifier system: works with our electrolyte system, creates a gel-cream texture without the tackiness, helps cool skin without menthol or mint, plus an airless pump to make it easier to get every last drop.
Polylysine in Calming Magnesium Mist wasn't part of the original brief and almost got cut because of cost. We kept it because it helps support clear-looking skin while still fitting the mist's calming, soothing focus.
Milky Soft Face and Body Cleanser: We wanted a cleansing system that worked for both face and body without feeling harsh or overly bubbly. So we invested in a blend of five surfactants to create that softer lather and overall cleansing experience.
Lastly, we’ve been planning some very exciting holiday kits and we cannot wait to share them. Don’t worry, they’re coming soon and we just know you’ll love them. Keep an eye out here and on socials for the launch!
Till next week,
❤️ team cocokind
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- We invested in these products. Here's why...
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