Product Launches email examples

Announcements introducing a new product, feature or collection. Study how brands build anticipation, explain what is new and turn interest into first orders.

498 campaigns. Real HTML emails, captured from the inbox.

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Breville Aug 8, 2026

Meet the New Breville Sous Chef 12

An effortless addition to any kitchen.

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Ridge Aug 8, 2026

NEW Limited Edition Sweepstakes Wallets

Plus 4x entries

Product Launches

YETI Aug 7, 2026

Personalize Your Gear For Free

Plus, a bed that's made for ruffin' it.

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Melin Aug 7, 2026

Mossy Oak 🤝 melin

The iconic Bottomland camo

Product Launches

Chomps Aug 7, 2026

20% off snacks to share

Plus, get an extra 10% off when you subscribe

Product Launches

Dr. Squatch Aug 7, 2026

ALL NEW: Tajín®-inspired Mango Tango

Smell like sweet heat from your head to your feet

Product Launches

HOKA Aug 7, 2026

Meet the Cliftons

All-new Clifton 11 and Clifton PRO

Product Launches

Ridge Aug 7, 2026

Claim Your 30% Back

Limited time offer

Product Launches

John Elliott Aug 6, 2026

WOOL WIDE EASY TROUSER RETURNS

Back with our newest addition: Mocha.

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Warby Parker Aug 6, 2026

Introducing Doris

A new frame with no bad angles

Product Launches

YETI Aug 6, 2026

Free Drinkware Customization

Add A+ designs to your high-grade gear.

Product Launches

Vuori Aug 6, 2026

New Arrivals: The Vuori BlissBlend™ Collection

This summer calls for stretch, style, and support.

Product Launches

Arc'teryx Aug 6, 2026

New season, new gear

Fall objectives start here.

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ALO Aug 6, 2026

The ALO Softsculpt Define Legging

Turn heads in this groundbreaking style

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Away Aug 6, 2026

The best backpack for commuting is inside

Turns out, briefcases have backpack straps now.

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On Aug 6, 2026

☁️ Meet the new Cloudrunner 3 Max

Engineered for stable runs

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Rothy's Aug 6, 2026

NEW! THE IVY SNEAKER

Low profile, high pedigree.

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Target Aug 6, 2026

Meet the latest arrivals at Target ✨

Plus, new & trending finds at Target ✨

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Barton Perreira Aug 5, 2026

Introducing the Limited-Edition Auriol

Designed to rise above

Product Launches

ALO Aug 5, 2026

How to Style: The Suit Up Trouser

Now available in a new shade

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Target Aug 5, 2026

New arrivals from Hearth & Hand with Magnolia.

Plus, up to 50% off bedding & more.

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Lululemon Aug 5, 2026

What's new: Everyday Cotton Blend T-Shirts

Easy to wear, hard to beat.

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Pottery Barn Aug 5, 2026

Fresh from our sister brand

New arrivals from GreenRow

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Restoration Hardware Aug 5, 2026

Introducing Paloma by Formations. A Celebration of Refined Design & Artisanal Craftsmanship.

Discover RH Estates. Save 30% with RH Membership.

Product Launches