Product Launches email examples

Announcements introducing a new product, feature or collection. Study how brands build anticipation, explain what is new and turn interest into first orders.

498 campaigns. Real HTML emails, captured from the inbox.

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Vuori Jul 20, 2026

Trending Now: New Styles + Revamped Favorites

Seriously soft, intentionally effortless.

Product Launches

ALO Jul 20, 2026

New Drop: Satsuma Breeze

Get the juicy details on our newest shade

Product Launches Dark mode

Arc'teryx Jul 20, 2026

Back in stock: your favourites returned

Time to move from waitlist to cart.

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7 For All Mankind Jul 20, 2026

NEW FIT ALERT: Introducing The Slim

Soft stretch. Sculpted shape.

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Patagonia Jul 20, 2026

Meet the Baggies bunch

Which amphibious shorts work best for you?

Product Launches

Pottery Barn Jul 20, 2026

Just in! Our new digital catalog

Get inspired & bring home the beauty of the season

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YETI Jul 19, 2026

Check Out Our Latest Color Collections

Ultra-durable gear in all-new shades.

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ALO Jul 19, 2026

ALO Softsculpt Is That Girl

The fabric MVP of the season

Product Launches Dark mode

Away Jul 19, 2026

We perfected the Weekender

Your old Weekender had a good run.

Product Launches

Melin Jul 19, 2026

MagnaLink Is Back!

The restock you've been waiting for

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Vuori Jul 19, 2026

Just Dropped: New DreamKnit™ Colors

Meet Foggy Blue Heather and Bay Blue.

Product Launches

Harry's Jul 19, 2026

Hydrated skin, even in the heat

For up to 24 hours

Product Launches

John Elliott Jul 19, 2026

SUMMER, REFINED

Lightweight fabrics. Relaxed tailoring. Available now.

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Restoration Hardware Jul 19, 2026

Introducing the Original Diamond Table by Michael Taylor, Godfather of the California Look.

Discover RH Estates. Save 30% with RH Membership.

Product Launches

Target Jul 19, 2026

Your New Weekly Ad is here.

Save during your next Target run.

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Glossier Jul 19, 2026

Introducing: 24 Hours with Glossier

A love letter to New York City

Product Launches

YETI Jul 18, 2026

A Mega Drop For A New Season

Two new colors and a returning favorite.

Product Launches

West Elm Jul 18, 2026

Chairs in every shade

Spotlight on upholstered styles

Product Launches

Breville Jul 18, 2026

Brass on Bar

Blending beauty with purpose in every detail.

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Home Chef Jul 17, 2026

We just dropped a flash sale for you

Get 75% Off Your First Box

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Ridge Jul 17, 2026

Say Hello to Ridge 2.0

Smarter carry. Lifetime coverage.

Product Launches

YETI Jul 17, 2026

New Drops For Summer Escapes

Browse our coolers to find your perfect match.

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ALO Jul 17, 2026

Now Boarding: 3 Airport Looks

Go from plane to plans

Product Launches Dark mode

Pottery Barn Jul 17, 2026

New Chris Loves Julia + Pottery Barn ✨

Explore furniture & decor

Product Launches Animated