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carter's newsletter and email examples

Fashion & Apparel

66 campaigns · carters.com · RSS

American maker of baby and children's clothing founded in 1865, also the owner of OshKosh B'gosh.

66 carter's emails in the 12 weeks to Nov 2, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 10 times a week, 2.5 times as often as the typical Fashion & Apparel brand.
  • Any day of the week, most often around 8am ET, counting scheduled sends only.
  • Sent with Attentive, read from the message headers.
  • 11 promo codes found in its emails, 17% of campaigns.
  • 61% of subject lines mention a discount, against 13% for the typical Fashion & Apparel brand.

Every email here was captured from a real subscription, starting September 2026. Full report

Holiday gifting made simple 🎁

COZY FLASH 🚨 Up to 50% off + extra 20%

Soft knit PJs from $9 🌙

Buy 1, get 1 free - holiday 🌟

Making its debut: OshKosh X Sergio Hudson 🎭

HOLIDAY SALE - Buy 1, Get 1 free ✨

Watch them glow in festive fits 🌟

Buy 1, Get 1 free on ALL holiday 🌟

ENDS SOON: Up to 60% off (Early) Black Friday ‼️

FINAL COUNTDOWN: Up to 60% off Early Black Friday 🚨

OshKosh® Reissued: Favorites from the vault

Multipack bodysuits from $2 per piece 🩵

More on carter's

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All Fashion & Apparel emails