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carter's newsletter and email examples

Fashion & Apparel

66 campaigns · carters.com · RSS

American maker of baby and children's clothing founded in 1865, also the owner of OshKosh B'gosh.

66 carter's emails in the 12 weeks to Nov 2, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 10 times a week, 2.5 times as often as the typical Fashion & Apparel brand.
  • Any day of the week, most often around 8am ET, counting scheduled sends only.
  • Sent with Attentive, read from the message headers.
  • 11 promo codes found in its emails, 17% of campaigns.
  • 61% of subject lines mention a discount, against 13% for the typical Fashion & Apparel brand.

Every email here was captured from a real subscription, starting September 2026. Full report

PREVIEW: Up to 60% off Black Friday ‼️

$8+ Cozy fleece PJs ✨

Up to 60% off (Early) Black Friday 💥

Up to 60% off Black Friday preview ✔️

Fleece PJs starting at $8 💙

OshKosh® Reissued │ 80s & 90s favorites are back 💙

(Early) Black Friday: Up to 60% off 🖤

60% off online ENDS TODAY 💫

TODAY ONLY - 60% off online 🩵

Buy 1, get 2 FREE: Denim, lounge & more👖

50% off + FREE shipping on ALL orders 🌟

Ends soon ‼️ 50% off PJs, sets & more

More on carter's

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All Fashion & Apparel emails