How Fourthwall does email marketing
SaaS & Tech16 campaigns · www.fourthwall.com · RSS
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Fourthwall sends about 1.3 campaigns a week, most often on Monday around 3am US Eastern. Its median subject line runs 33 characters, and 94% carry an emoji.
An early read: 16 campaigns over 84 days, sent Jul 8 to Sep 30, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 1.3 64% less than typical (3.6)
- Median subject length
- 33chars About the same as typical (32 chars)
- Median words
- 170 About the same as typical (175)
- Discount in the subject
- 0% 14 points below typical (14%)
Latest Fourthwall emails
All 16 campaignsWhen Fourthwall sends
Monday is the busiest day (up to 38% of sends). 3am is the most common hour (up to 69% of sends). Across 13 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 38% |
| Tuesday | 0 | 0% |
| Wednesday | 3 | 23% |
| Thursday | 1 | 8% |
| Friday | 3 | 23% |
| Saturday | 1 | 8% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 9 | 69% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 2 | 15% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 1 | 8% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 1 | 8% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Fourthwall subject lines
The median runs 33 characters across 6 words, against 32 for the typical brand. The words Fourthwall reaches for most: “shop” and “updates”.
- “September Updates from Fourthwall 📚” 35 chars · Sep 30
- “August Updates from Fourthwall 🚌” 32 chars · Aug 31
- “Speedrun your shop setup 🏃” 26 chars · Aug 3
- “July Updates from Fourthwall ☀️” 31 chars · Jul 31
- “Let’s Connect 🤝” 15 chars · Jul 24
What Fourthwall sends
Product Showcase is the campaign Fourthwall sends most, at 38%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Fourthwall sends with HubSpot and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside HubSpot.
The median Fourthwall campaign carries 5 images.
Compare Fourthwall with Substack
See how Substack send, same industry and measured the same way. Or compare with every SaaS & Tech brand and the whole archive.
How this is measured
Every figure comes from real Fourthwall emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.