How Ghost does email marketing
SaaS & TechBeautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more.
Ghost has not been archived long enough to judge how often it sends. Its median subject line runs 43 characters, and 100% carry an emoji.
- Median subject
- 43 chars
- Median words
- 81
- Carry a promo code
- 0%
What Ghost sends
Mostly Welcome & Onboarding (100% of campaigns).
The stack behind the sends
Ghost sends with Mailgun and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace, Campaign Monitor, Mandrill to send as this domain, which usually means other tools sit alongside the main platform.
A typical Ghost campaign carries 81 words and 0 images.
How this is measured
Every figure comes from real Ghost emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Ghost campaigns.