How Rimowa does email marketing
Travel & Hospitality4 campaigns · www.rimowa.com · RSS
German luggage maker founded in 1898, recognised for its grooved aluminium and polycarbonate suitcases and its travel accessories.
Rimowa sends about 0.9 campaigns a week. Its median subject line runs 33 characters.
- Campaigns a week
- 0.9
- Median subject
- 33 chars
- Median words
- 232
- Carry a promo code
- 0%
What Rimowa sends
Mostly Newsletters (50% of campaigns).
The stack behind the sends
Rimowa sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Email on Acid Analytics
- 3 of 4
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical Rimowa campaign carries 232 words and 15 images.
How this is measured
Every figure comes from real Rimowa emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Rimowa campaigns.