How YETI does email marketing
Other46 campaigns · www.yeti.com · RSS
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YETI sends about 6.8 campaigns a week, most often on Fri around 11am US Eastern. Its median subject line runs 32 characters.
- Campaigns a week
- 6.8
- Median subject
- 32 chars
- Median words
- 154
- Carry a promo code
- 0%
When YETI sends
Across 43 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when YETI chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What YETI sends
Mostly Product Launches (87% of campaigns).
The stack behind the sends
YETI sends with Braze and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Wunderkind Personalization
- 40 of 46
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Proofpoint to send as this domain, which usually means other tools sit alongside the main platform.
A typical YETI campaign carries 154 words and 13 images.
How this is measured
Every figure comes from real YETI emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse YETI campaigns.