How YETI does email marketing
Other79 campaigns · www.yeti.com · RSS
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YETI sends about 6 campaigns a week, spread across the week, most often around 11am US Eastern. Its median subject line runs 32 characters.
Measured from 79 campaigns sent Jul 7 to Oct 7, 2026. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 6.0 67% more than typical (3.6)
- Median subject length
- 32chars About the same as typical (32 chars)
- Median words
- 157 10% less than typical (175)
- Discount in the subject
- 9% 5 points below typical (14%)
Latest YETI emails
All 79 campaignsWhen YETI sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 11am is the most common hour (up to 41% of sends). Across 76 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 7% |
| Tuesday | 14 | 18% |
| Wednesday | 9 | 12% |
| Thursday | 13 | 17% |
| Friday | 14 | 18% |
| Saturday | 7 | 9% |
| Sunday | 14 | 18% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 3 | 4% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 9 | 12% |
| 11am | 31 | 41% |
| 12pm | 18 | 24% |
| 1pm | 13 | 17% |
| 2pm | 0 | 0% |
| 3pm | 1 | 1% |
| 4pm | 0 | 0% |
| 5pm | 1 | 1% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
YETI subject lines
The median runs 32 characters across 6 words, against 32 for the typical brand. The words YETI reaches for most: “new”, “free” and “customization”.
- “Get 25% Off Commuter-Favorite Bottles” 37 chars · Oct 7
- “JUST LAUNCHED: NBA Fandom Bottles” 33 chars · Oct 6
- “Officially Licensed NCAA Gear” 29 chars · Oct 4
- “The New Riverhead Collection” 28 chars · Oct 3
- “How To Be The #1 Ranked Host” 28 chars · Oct 2
What YETI sends
Mostly Product Launches, at 92% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
YETI sends with Braze and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Wunderkind Personalization
- 71 of 79
Wunderkind renders images when the email is opened, so the content can change after it is sent. How dynamic content works, from Alterable
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Proofpoint to send as this domain, which usually means other tools sit alongside Braze.
The median YETI campaign carries 13 images.
Compare YETI with its peers
Or compare with every brand in the archive.
How this is measured
Every figure comes from real YETI emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.