Are you cool or warm?
New colors for the Classic range.
Bellroy <[email protected]>
Share
Bellroy introduces two new classic colors, Camel and Steel, to their collection. The brand showcases various products featuring these new colors, including backpacks, totes, and messengers. The colors draw inspiration from traditional workwear, with Camel being a warm tan and Steel being a neutral shade.
What the raw message shows
From the headers
- Sent with
-
Klaviyo See it in the headers
Across Bellroy's email
- Sends
- About 2 a week
- DMARC
-
Not enforced
Failures are monitored but still delivered.
The copy
94 words · under a minute to read · 2 buttons
Button Shop All
Button New Releases
[Header] New Classic colors
[Introduction] Welcome to the family, Steel and Camel.
[Camel] Classic Daypack
[Camel] Classic Tote
[Camel] Classic Messenger
[Camel] Classic Duffel
[Camel] Classic Sling
[Steel] Classic Backpack
[Steel] Classic Getaway Bag
[Steel] Classic Rolltop
[Steel] Classic Messenger
[Header] What makes a classic colour? [Blurb/subheader] The colors in our Classic Collection draws inspiration from traditional workwear. The new Camel is a warm tan that’s reminiscent of a canvas jacket and plenty versatile for the modern wardrobe – and the neutral-leaning Steel takes its inspiration from a mechanic’s boilersuit.
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
o1379.shared.klaviyomail.com
· 168.245.121.105
Klaviyo's sending servers
- SPF
- Pass for send.bellroy.com
- DKIM
-
- Pass signed by bellroy.com
- DMARC
-
Pass for bellroy.com
Policy: none, so failures would still be delivered
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
- No feedback-loop header
Show all 20 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received Identifies Klaviyo
- from o1379.shared.klaviyomail.com (168.245.121.105) by [receiver] (cloudflare) id CD6NwLVoI4rB for <[recipient]>; Thu, 16 Jul 2026 05:00:32 +0000
- Received
- by recvd-799b488d4d-g8xsn with SMTP id recvd-799b488d4d-g8xsn-1-6A586570-16A 2026-07-16 05:00:32.432684778 +0000 UTC m=+541099.228588153
- Received
- from ODMwMDI4Mw (unknown) by geopod-ismtpd-29 (SG) with HTTP id O-Kmd9rBRWKbtdlFcUZA9A Thu, 16 Jul 2026 05:00:32.386 +0000 (UTC)
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [recipient]@send.bellroy.com designates 168.245.121.105 as permitted sender) receiver=[receiver]; client-ip=168.245.121.105; envelope-from="[recipient]@send.bellroy.com"; helo=o1379.shared.klaviyomail.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass header.d=bellroy.com header.s=kl2 header.b=pJ1I3WSe; dmarc=pass header.from=bellroy.com policy.dmarc=none; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o1379.shared.klaviyomail.com; spf=pass ([receiver]: domain of [recipient]@send.bellroy.com designates 168.245.121.105 as permitted sender) smtp.mailfrom=[recipient]@send.bellroy.com; arc=none smtp.remote-ip=168.245.121.105
Platform
- X-Kmail-Account
- PQP6U8
- X-Kmail-Message
- 01KXFMGE0A93BWKVYRTM9HG4EE
- X-Kmail-Ops
- 01KWZ56WT9JV418A01P9XWXVQ0
- X-SG-EID
- u001.64e28gPkiVfVtDAX+r2Hw1jDGISwLqf7i3X9IIF4oYiowIY3dXzF5QsIuD+TQehIC1X9yoww/xr3dZ1IXplDrXIPV0JR2SiwzrD/4H7ud/Hsu53aejeh5mTA8dpGXkEyt7TsjeiYQeKyLEoYo7QPUfwtm7BRGu8B3Q99QpHBGE/PRQnfCokyouODAGdy0XdZwBt6eXh3/Y2dJJIMBinA6wZK6Yrvy7/NaVBSudsB5mf4SFJPSME7BuOhFYuagMsP
- X-SG-ID
- u001.SdBcvi+Evd/bQef8eZF3BiU3Zi1S53GtqGa3TWBmqe75yn5aYrkvkfG+ZGKrHRvq3vn6bPHxdINK3HzN+urVfuaKG3RSu67QvxaE6XSCrMolLT5MzRPuMiKB8RMaT5j6+zZNadNfjmUhi55Og6jfODVjHnzM8XdLWUHFEsnyQ9hgfmC9Wyin5c4iHsZsXZAKu4KeGa+f9NwQHFfTVp20tjnSFozjqgTEbiUqdrdht/11M7XVXTQQPD4b9LtDviFSr6JZjZ4fy9oSMs9yhsLGAScLgIaHPXkqGQOOETdL27HFrlE9ydi437kVRcD0DgcWrXIKiuZHBdrHsJlZWBdNsxUf66tb8kUYjpBMvwN+RBdpAKxlnMfDrStMLFgzXVh/
- X-Entity-ID
- u001.2I0MKH35YmkVSHo88QKFSQ==
Unsubscribe and feedback
- List-Unsubscribe
- <https://manage.kmail-lists.com/…>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- X-Report-Abuse
- Please report any spam or abuse to: [email protected]
Message
- Content-Type
- multipart/alternative; boundary=f143570941c59de83a2567ad194f07ba63af2b558d92200a49f592dbedfb
- Date
- Thu, 16 Jul 2026 05:00:32 +0000 (UTC)
- From
- Bellroy <[email protected]>
- Mime-Version
- 1.0
- Message-ID
- <O-Kmd9rBRWKbtdlFcUZA9A@geopod-ismtpd-29>
- Subject
- Are you cool or warm?
More from Bellroy
All 31 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. Bellroy, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.